This is the first of two episodes focused on Conversational Marketing by David Cancel and Dave Gerhardt. This one covers the book summary as published on ReadAmp.com while the next episode will feature a discussion of the book.

Synopsis: Nobody likes to fill out lead forms. They’re static and impersonal, they act like roadblocks for buyers, and the follow-up experience is terrible. The conversational approach to sales and marketing uses real-time messaging and chatbots to quality leads, shorten your sales cycle, and provide a better user experience.

Who It's For: Marketers, sales reps, business development reps, and anyone else interested in qualifying leads, shortening the sales cycle, and providing a more human buying experience. It’s most applicable to B2B companies, SaaS providers, and other businesses that value long-term relationships.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at: https://ReadAmp.com

This is the second of two episodes focused on Hacking Growth by Sean Ellis and Morgan Brown. The previous one covered the book summary as published on ReadAmp.com while this episode features a discussion of the book.

For this discussion, Rick Kettner of ReadAmp is joined by Jared Falk of Musora Media. Jared was Rick’s business partner for over a decade and is a successful entrepreneur, marketer, and influencer in online music education. He is best known as the face of Drumeo, the leading online drum education community, but he also operates Guitareo and Pianote for those interested in learning to play guitar or piano.

The NEXT book we’ll cover is Conversational Marketing by David Cancel and Dave Gerhardt.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at: https://ReadAmp.com

Interested in playing music? Musora offers drum lessons, guitar lessons, and piano lessons.

This is the first of two episodes focused on Hacking Growth by Sean Ellis and Morgan Brown. This one covers the book summary as published on ReadAmp.com while the next episode will feature a discussion of the book.

Synopsis: Stalled growth is one of the most pressing challenges in business today. The growth hacking method helps companies achieve breakout results by building a culture of continuous experimentation. It’s an approach that applies to all levers of growth, including: user acquisition, activation, retention, and monetization.

Who It's For: Marketers, managers, founders, or leaders that want to drive product or business growth. It doesn’t offer a silver bullet or set of marketing hacks to instantly transform your results. Instead it provides a process for building cross-functional growth teams that create results through continuous experimentation.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at: https://ReadAmp.com

This is the second of two episodes focused on The Language of Trust by Michael Maslansky. The previous one covered the book summary as published on ReadAmp.com while this episode features a discussion of the book.

For this discussion, Rick Kettner of ReadAmp is joined by Jared Falk of Musora Media. Jared was Rick’s business partner for over a decade and is a successful entrepreneur, marketer, and influencer in online music education. He is best known as the face of Drumeo, the leading online drum education community, but he also operates Guitareo and Pianote for those interested in learning to play guitar or piano.

The NEXT book we’ll cover is Hacking Growth by Sean Ellis and Morgan Brown.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at: https://ReadAmp.com

Interested in playing music? Musora offers drum lessons, guitar lessons, and piano lessons.

This is the first of two episodes focused on The Language of Trust by Michael Maslansky. This one covers the book summary as published on ReadAmp.com while the next episode will feature a discussion of the book.

Synopsis: Learn how to sell ideas, products, and services to a skeptical public. This book explains how to build trust with prospects, clients, and customers by communicating with them on their own terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism.

Who It's For: Founders, leaders, marketers, public relations managers, copywriters, or anyone else that needs to communicate important information to a skeptical audience. It can help communicators deal with public relations nightmares, social media firestorms, or simply selling the benefits of a product or service.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at: https://ReadAmp.com

This is the second of two episodes focused on The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. The previous one covered the book summary as published on Readamp.com while this episode is a discussion of the book.

For this discussion, Rick Kettner of ReadAmp is joined by Jared Falk of Musora Media. Jared was Rick’s business partner for over a decade and is a successful entrepreneur, marketer, and influencer in online music education. He is best known as the face of Drumeo, the leading online drum education community, but he also operates Guitareo and Pianote for those interested in learning to play guitar or piano.

The NEXT book we’ll cover is The Language of Trust by Michael Maslansky.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at:

Interested in playing music? Musora offers drum lessons, guitar lessons, and piano lessons.

This is the first of two episodes focused on The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This one covers the book summary as published on Readamp.com while the next episode will include a discussion of the book.

Synopsis: Discover the twenty-two universal laws that govern marketing success. Learn how to create an effective marketing strategy by leveraging the laws in your favor. And avoid common pitfalls that can waste the valuable time and money of those that violate them.

Who It's For: Marketers, founders, or entrepreneurs interested in brand positioning and business strategy. While many of the business examples in the book are dated, the lessons remain applicable today. It’s a short book that every marketing enthusiast should read at least once.

Want to become a better marketer? Join the ReadAmp community, where we help marketers read the right book at the right time to overcome any marketing challenge.

This is the second of two episodes focused on Content Inc. by Joe Pulizzi. The previous one covered the book summary as published on ReadAmp.com while this episode is a discussion of the book.

For this discussion, Rick Kettner of ReadAmp is joined by Jared Falk of Musora Media. Jared was Rick’s business partner for over a decade and is a successful entrepreneur, marketer, and influencer in online music education. He is best known as the face of Drumeo, the leading online drum education community, but he also operates Guitareo and Pianote for those interested in learning to play guitar or piano.

The NEXT book we’ll cover is The 22 Immutable Laws of Marketing by Al Reis and Jack Trout.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at:

Interested in playing music? Musora offers drum lessons, guitar lessons, and piano lessons.

This is the first of two episodes focused on Content Inc. by Joe Pulizzi. This one covers the book summary as published on Readamp.com while the next episode will include a discussion of the book.

Synopsis: Learn how to build an online content platform to reach and attract new customers. This book covers a six step formula for building massive online audiences. The approach can be effective for both new and established businesses that want to build a reliable engine for long-term lead generation.

Who It's For: Entrepreneurs, leaders, marketers, and content marketing professionals interested in building an online audience. This approach is best suited to those willing to commit to a long-term strategy without the expectation of instant short-term results. For the right business, that is willing to put in the time and effort to execute the strategy, the payoff can lead to a dominant market position.

Want to become a better marketer? Join the ReadAmp community, where we help marketers read the right book at the right time to overcome any marketing challenge.

This is the second of two episodes focused on Building A StoryBrand by Donald Miller. The previous one covered the book summary as published on Readamp.com while this episode is a discussion of the book.

For this discussion, Rick Kettner of ReadAmp is joined by Jared Falk of Musora Media. Jared was Rick’s business partner for over a decade and is a successful entrepreneur, marketer, and influencer in online music education. He is best known as the face of Drumeo, the leading online drum education community, but he also operates Guitareo and Pianote for those interested in learning to play guitar or piano.

The NEXT book we’ll cover is Content Inc. by Joe Pulizzi.

Want to become a better marketer? Join the ReadAmp community, where we help marketers find the best marketing books and get more out of them. You can create a free account at:

Interested in playing music? Musora offers drum lessons, guitar lessons, and piano lessons.