This is the second of two episodes focused on The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. The previous one covered the book summary as published on Readamp.com while this episode is a discussion of the book.

For this discussion, Rick Kettner of ReadAmp is joined by Jared Falk of Musora Media. Jared was Rick’s business partner for over a decade and is a successful entrepreneur, marketer, and influencer in online music education. He is best known as the face of Drumeo, the leading online drum education community, but he also operates Guitareo and Pianote for those interested in learning to play guitar or piano.

The NEXT book we’ll cover is The Language of Trust by Michael Maslansky.

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Interested in playing music? Musora offers drum lessons, guitar lessons, and piano lessons.