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In this episode of the Results-Based Marketing Podcast, host Simon Cryer dives into the powerful strategy of database reactivation. He emphasizes the importance of leveraging your existing database, which he describes as a potential "pot of gold." Simon explains that many leads enter your database with the intent to solve a problem, even if the timing wasn't right for them at that moment. He encourages business owners to revisit these cold leads, highlighting that re-engaging with them can lead to significant value and trust-building with clients.

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Timestamps:

00:00:00 - Introduction

00:00:20 - Welcome to Results-Based Marketing Podcast

00:00:41 - About Automate Convert

00:00:53 - Importance of Database Reactivation

00:01:14 - Identifying Low-Hanging Fruit in Your Database

00:01:46 - Cost-Effectiveness of Email Marketing

00:01:57 - Understanding Lifetime Value of a Customer

00:02:38 - Calculating Customer Acquisition Costs

00:03:09 - Benefits of Database Reactivation

00:03:20 - Deep Psychology and Quick Wins

00:03:41 - Building Trust and Value with Clients