This is a special bonus episode, to update you on a big change Facebook is making for advertisers who are creating and using custom audiences from customer files. 

 

Who’s Affected?

• Anyone running ads through a personal ad account connected to your personal profile on Facebook
• If you're creating custom audiences based on customer files (eg email lists) and using them to target your ads
• Need to switch to Business Manager to continue to do so.

Key dates for switch –

• by 15th October to continue creating custom audiences from customer files.
• by 31st October for using these audiences in ads. 

What is Business Manager

This is a separate business account for your Facebook advertising, to which you connect any ad accounts or business pages you want to use to advertise on Facebook.

  

Starting the Switch

• Go to your personal ads manager account, then select audiences. If you’re using custom audiences, you’ll see a notification from Facebook about the switch.
• Click the connect button
• If you don’t see the notification, but still want to set up Business Manager, go to business.facebook.com

 

Accessing Your Business Manager Account

You can access your account from your own Facebook personal profile, via the dropdown menu at top right of your home page.

 

Links:

Business Manager on Facebook

Facebook Live

 

Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

 

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