Today we’re looking at the power of the launch debrief and why it’s essential to your course and business growth! You and I both know that, when a launch is in full swing, emotions are high and there are a lot of things going on. It can sometimes feel like one big rollercoaster!

But when it’s all done and dusted, one of the most important things you can do, is to dig into the data and look at what went well, what didn’t go so well, and how you can improve it for the next time!

If you’re not sure which metrics matter, or how to do a debrief of your launch, don’t worry: I’m sharing my process with you in this episode!

And if that’s not exciting enough, I also have a very special announcement happening in this episode.....but you'll have to tune in to discover what it is!

• The one thing that many struggling entrepreneurs do when they get to the end of a launch, and why it isn’t serving them.
• Which metrics matter during your launch, and how to assess what they're telling you?
• The importance of a debrief in helping you identify and focus on what really happened in your launch.

Join the The Launch Lab Podcast Waitlist and enter the FREE Giveaway to win a set of Apple AirPods: https://lizmelville.com/labwaitlist

Launch Debrief template: https://lizmelville.com/debfrief 

Join the Launch Lab Community: https://lizmelville.com/group

Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of "nobody will pay THAT for THIS?!" Or struggled to decide on the right price for your course, because you're worried nobody can afford it?

Then this episode is for you! Discover the secret messages that your pricing could be sending to your customers, and how it can massively affect how you are perceived. And why putting a discount price on a luxury service or product, can send out all the wrong signals!

What You'll Discover:

• The hidden messages your pricing contain about your own self worth?
• How pricing sends subliminal messages to the people who look at our offers.
• What slashing prices might be saying to your potential customers (and it's not about being more affordable!)

Thrive Global article: https://thriveglobal.com/stories/what-your-pricing-is-trying-to-tell-you-about-your-level-of-self-worth/

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Have you ever found yourself running ads to a brand new sales page....but not seeing sales from the ads? And wondering how on earth you can best optimise your ads to drive more sales from the page?

On today’s episode of Ads That Convert, I'm sharing top tips on how best to optimise your ads so Facebook is well equipped to go get you the results you want!

And I’m also offering a few suggestions that you can use when deciding which ads to run in order to boost your traffic, bring people to your website, establish a customer base and start selling!

• Which campaign objective should you be choosing in order to get people to click the ad, go to your website and make a purchase?
• How do you ensure that Facebook has enough data to display your ads to the perfect members of your audience?
• How can you get Facebook to go out and get you the result that you really want?

Get the details for Ads on Fire!

www.lizmelville.com/adsonfire

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This week, Ads That Convert is all about.....YOU! In this Q&A episode, I’m answering some of the great questions submitted by the Ads That Convert community. 

It’s a jam packed episode! So grab those earbuds and listen in! Want to submit a question? Join the Ads That Convert community using the link in the show notes below!

• Should your ads and ad strategy for a live beta launch be different than the strategy for a main launch?
• What ads, if any, are good for using humour? 
• What is your strategy for using Facebook ads to advertise a local event to a local market?
• How do ads convert with Facebook Lives?
• My ads didn’t convert the way I thought they would. Is the problem with my webinar, my sales page, or my ads? 

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Now more than ever, authentic connection with audience is highly important. If you're wondering how to connect with your tribe, and what to say during times of turbulence, then I've got you covered!

This week I’m joined by my dear friend Kate Dramis, conversion copywriter to some of the biggest names in the online space.

We go deep into discussion about what you need to consider changing in your copy, so you can craft a powerful message to your audience......even when you don't know what to say about current times.

We’re also sharing our thoughts on what people who are having massively successful launches, even in difficult times, are doing, and why it’s working for them!

• How much or little should we talk about turbulent times in our copy?
• Is it a bad idea to sell in your copy right now?
• How to change your message when you want to pivot into doing something completely different
• How do you avoid sounding like everyone else as the world discusses what’s happening?

Kate’s Messaging Workshop: http://workshop.katedramis.com

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You don't need me to tell you that times are uncertain right now, and COVID-19 has most people in a panic. But with all that's going on in our lives, how can we best adapt?

What we’re living through in the world, has brought up a lot of challenges that we’ve never really had to deal with before. People are afraid, and having to figure out how to generate an income online for the first time.

Those of us who are already running established online businesses are in an amazing position to be more flexible, keep our businesses running, and may not see some of the obstacles other people are facing.  But we still need to adapt to the new world landscape. So on this week’s episode of Ads That Convert, I’m sharing 5 things that you can be doing to adapt your online business, so that you can weather the storm and get through these uncertain times! 

• The real deal about how businesses are responding to the current pandemic, and how existing online entrepreneurs are in a unique place to help.
• What kinds of things can you be doing to adapt to the lifestyle and business changes you’ve had to make?
• What do people need to hear from you right now?
• Should I be running Facebook Ads right now?

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Raise your hand if you'd like to see the most ever subscribers to your podcast this year? Imagine checking iTunes and seeing those download numbers increasing every month!

This week I'm sharing my top strategies for promoting and growing your podcast using Facebook ads. I’m showing exactly what I do when it comes to promoting episodes of the show, and how you can build an amazing, loyal audience....in more ways than one!

If you’ve been thinking about getting a little deeper into promoting your podcast, and reaching more people than ever before, then listen in. And discover how to create simple but powerful Facebook ads that will captivate and compel your social media following and turn them into listeners!

• Discover how to find more listeners for your podcast, AND turn them into customers too.
• Top tips for repurposing your podcast into social media clips that compel people to tune in!
• How to create audiences you can retarget....and why this particular method is extremely helpful for future episode promotion!

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This week we’re diving a little deeper into Campaign Budget Optimization....and looking at how to effectively test your ads when first getting them started with CBO.

I’m sharing what I’ve learned about split testing your ads using CBO, and how to get the most out of your testing phase so that you can ensure you get clear data on all the ads you want to test! Which can be tricky to do when Facebook is deciding where your budget is spent!

But even with CBO allocating budget automatically for you, it’s still possible to run controlled, split tests to see which ads are performing best.....before you scale!

So listen in to my top tips on how to effectively structure and run your ad campaigns when you're in testing phase and using CBO.

• What I’ve learned from using CBO for the last 12 months (instead of putting it off until the last minute).
• Some important things to know about the testing phase of your ads when using CBO.
• How using CBO differs at ad set level, and how to perform split testing now that things have changed.

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Today I’m sharing with you the 3 ads that I believe every single online course creator and entrepreneur should be using in their business.

These ads work in sequence to drive traffic through your funnel, and get more people clicking your opt ins and calls to action! And the best part.....these ads don’t take a ton of effort to set up, and are fairly simple to map out when you’re planning your next launch.

Sound too good to be true? It’s not! Tune in and start dreaming up your next launch using these 3 amazing and simple ads today!

• What ad should you be using at the top of your funnel to create as much engagement as possible?
• Which is the best ad to use in order to continue moving your ideal customers closer to sign up?
•  The true benefit of retargeting ads, and how they are best used to support the other two ads in the sequence!

www.lizmelville.com/coursewaitlist

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Are you ready for the big changes that are coming to the Ads Manager on February 27th? If you haven’t heard yet, Facebook is making Campaign Budget Optimization a mandatory feature at the end of this month, which means if you haven’t been using it yet, it will impact how you run your campaigns from now on!

Not sure what it is, or how things will be changing for you? Don’t fret, I’m breaking all of that down on this week’s episode of Ads That Convert! I’ll be digging into what exactly this feature does, and why Facebook is being so insistent on it.

I’m also sharing the results of a test run I carried out, putting CBO up against my own knowledge and judgement! Want to know what I found out? Click play!

• What exactly is Campaign Budget Optimization?
• What will you be doing differently when you set up ads, and what will Facebook be doing for you?
• What I experienced when I ran a test using CBO for one campaign, and my own judgement for the other!

Episodes Mentioned in the show!

Episode 22 - The BIG change Facebook is making to how you spend money on ads

https://lizmelville.com/022

Episode 43 - 2 Cool Facebook Ad Features that Make Running Ads Easier

https://lizmelville.com/043

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Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!