Ads that Convert

Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000pm in recurring revenue less than 12 months later!

That's exactly what healthy recipe creator, and founder of Plan To Nourish, Allison Hollinger did. When she first started using facebook ads, she was cautious and worried about what might happen. She was scared to take the risk.

But once she set her first ad spend budget, got her feet wet, tested things and tried again, the results were massive, and she quickly became a believer in using Facebook ads!

In this episode of Ads that convert, Allison and I are discussing her strategies, what she learned from Ads On Fire, how she applied it, and what happened as a result of her dedication, commitment and enjoyment of using ads in her launches! Tune in and be inspired to run your own mega successful launch!

• Why Allison was fearful of Facebook ads to begin with. 
• How she learned to trust the process to get started running them herself
• Starting off with a small budget and seeing big results!
• Figuring out the ad strategy that worked best for Allison’s membership business model.

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Do you need separate pixels to run Facebook ads on multiple websites?

Is running an Instagram ad similar to running a Facebook ad?

How can I promote my group using ads?

What do all of these questions have in common? You! You are the topic of today’s episode of the Ads That Convert podcast!! I’m going in depth to answer some questions submitted by the amazing people in my Ads On Fire program, and the Ads That Convert podcast community!

The answers to these questions can be a little tricky, so I’m offering up everything I know to guide you through the process in order to clear up confusion and get you the best possible outcome from these challenges! It may not be straightforward, but everything can be figured out, so let’s get to it!

• Do I need separate pixels if I have 2 different websites for my businesses, and is it possible to have more than one pixel on one website?
• How can I promote my Facebook group using Facebook ads?
• Is running Instagram ads the same process as running a Facebook ad?

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Running Facebook ads with someone else’s strategy is a lot like buying new clothes! It takes some time, searching and even a little bit of tailoring to find the right fit! In fact, not all ad strategies are created equal. Some have a greater chance at success than others, and not all strategies are designed to be “one size fits all”.

Wondering how to make a strategy work for you? Click play and listen to this week’s episode of Ads That Convert and have your ad strategy fitting like a great pair of trousers in no time!

• You’ve copied someone else’s successful strategy completely, every detail, and it’s not working. What’s happening?
• Don’t be afraid to change, modify or tweak a basic ads strategy to fit you perfectly!
• A successful entrepreneur’s approach to ads and how it differs from an unsuccessful entrepreneur’s approach to ads.

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

How do you create Facebook and Instagram story ads that are natural, compelling and don’t feel too sleazy? I’m glad you asked!

I’m breaking down how to get the best results, and your story ads popping, on this week’s episode of Ads That Convert! While it’s not overly complicated (we all know much much I love simplicity), there are definitely some things to consider when creating your ad!

What should your story say? What should be on it? How do I make sure my audience reacts to it? These are just a few of the considerations I’ll be covering in this episode, so stay tuned and get ready to create amazing Facebook and Instagram story ads that your followers and supporters will truly love to see and experience!

• How to convey what you want to say in the image within your story ad
• A word of caution about using some of the automatic features offered by Facebook.
• When are story ads at their best and most powerful?
• One of the most simplistic pays to create an Instagram story ad.
• Tips and tricks to get you the nicest looking ad that delivers the results you’re looking for!

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on Apple Podcasts. I read each one personally and would love to give you a shout out on the show! I love your feedback!

What would you do if you do if you had a launch failed.....because of mistakes with your Facebook ads? Would you turn against them and believe they didn’t work? Would you consider your whole launch a complete failure?

Well today I’m talking to Laura Earnshaw, who did exactly that! But she soon learned how to turn it all around to have great success with her future launches.

Laura has an amazing business centered around helping children learn, grow and thrive as individuals. And when the demand made itself known, she put together a great course to help parents implement her strategies and help their children become more confident and self aware!

The problem occurred when she began to get serious about pushing the course out to a new audience, and a few simple mistakes (which we all can and do make) derailed her entire launch!

She calls this her Launch of Doom! So in this episode, I’m asking her all kinds of questions, not only about what went wrong, but what she started to do right that resulted in her 8x her ad spend in revenue! 

• Why Laura stepped away from corporate to create My Happy Mind.
• The Launch Of Doom (and why failure wasn’t actually Facebook’s fault!)
• How she decided to keep running ads, and got back into the mindset for success.
• The steps Laura took to ensure massive success on her next launch!

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Oh no! One of my Ads On Fire members ran into some trouble with her Facebook Business Manager account recently. And when we tried to unravel it all, it quickly got more and more complicated and confusing!

And I know she's not alone! So in this week’s episode of Ads That Convert, I’ve put together a step-by-step, beginner’s guide to getting started with Business Manager.....and how it differs from a personal ad account.

This could, quite possibly be the most helpful guide on Business Manager accounts ever to be recorded in podcast format! So tune in, and learn how to set up your ads account effectively, so that you can start seeing significant results!

• The two types of ad account, and why you need to have Business Manager! 
• Is Facebook Business Manager really as complex as the horror stories suggest?
• How to check what type of account you've been using....and simple steps to switch over to Business Manager 

Create a Business Manager Account: https://business.facebook.com

Ads That convert - Episode 5: https://lizmelville.com/005

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Far too often I see people making their Facebook ads way more complicated than they need to be!

While creating a complex ad campaign with all sorts of moving parts, can make us feel accomplished....it’s not always the best way to go about it! In fact, when it comes to Facebook ads, less is often more!

On today’s episode of Ads That Convert, I’m sharing a simpler way to test your ads that will get you way better results than setting up a ton of tests. It will have you collecting only the most valuable data with as little effort as possible!

If that sounds good, click play and learn another one of my little ad secrets!

• What Marie Kondo and Facebook ads have in common!
• The one thing we all want from every single ad we run
• How to get the right data, instead of too much data from your ads! 

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

How can you tell if an audience is warm or cold? How do you decide which targeting options to use in your ads? I’m here to help you with all of your temperature taking needs on this week’s episode of Ads That Convert!

I’m sharing what exactly makes an audience cold, warm or hot, and when you should consider using them to reach your sales and engagement goals!

I’m also sharing some of my own insights into effective targeting, including my personal favourite audience to use! Tune in and solve all of your targeting problems!

•  How to define what is a warm, hot or cold audience
• How do you decide which to use when creating your ads?
• What’s the deal with lookalike audiences? 
• The difference between Facebook Page likes and page engagements.
• The three phases of targeting, and when to use the appropriate targeting options.

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

I’m in the mood for a celebration! Ads That Convert Podcast is one year old this week! I’m in such a good mood, and have been so overjoyed to be in your earbuds every week for the last year, that I’m giving something away! You’ll have to click play to find out what it is, but that’s not the only great thing about this week’s episode!

There’s been a lot happening in the world of Facebook ads, and today I will be covering the updates and changes that you will be seeing in the near future. What will you be seeing on the dashboard and what does it mean? How are metrics changing, and what do the new ads status updates mean? Why are your videos and photos getting masked or chopped off? These are just some of the things I’ll be addressing, but one of them is absolutely crucial to understand, so you’ll want to tune in and check out what’s been going on, and how you can best navigate the new updates!

• What changes are happening to the ads dashboard?
• What is Learning Status and how does it impact your ads?
• What’s new with the Ads Reporting section?
• How does the Ads Preview Experience change the game for setting up your ads?
• Are the updates a good thing, or a bad thing?
• What’s happening with Aspect Ratios on videos and photos, and why should you care? 

Join the Facebook Community

https://lizmelville.com/community

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

We all want to make more sales in our business, right? But what do you do when you're running ads.....but not seeing any sales as a result? Does it mean your ads aren't working?

Not necessarily. And in this episode of Ads That Convert, I'm sharing the reasons why Facebook ads don't make sales. Tune in and learn all about the true role of ads, and what you need to be focusing on to measure the sales they make.

• The importance of tracking sales performance from ads, and how to do it well.
• Does a lack of sales attribution to your ads mean that the ads aren’t working?
• Before you blame your Facebook ads, take a look at your metrics!

Get on the waitlist!

www.lizmelville.com/coursewaitlist

Join the Facebook Community

https://lizmelville.com/community

To connect with me and share your thoughts on the podcast:

• Leave a note in the comment section below.
• Message me on Facebook or Instagram 
• Facebook Group 

To help out the show:

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!