Ads that Convert

Does your page have a low number of likes? How does that make you feel? A bit embarrassed? Does it make you doubt yourself?

While it’s a wonderful feeling to see a lot of likes on your page, a Page Like Ad may not be the best way to draw new fans to your page! In this week’s episode of Ads That Convert, I’m exploring the Facebook algorithm and how you can help the right people see your page, like it.....and devour your posts over and over again!

• What happens when people don’t have many likes, and how does a Page Likes Ad measure up!
• How the Facebook algorithm works, and what to do about it.
• Does the amount of likes on your page actually matter?
• How to make the most of your content to generate more page likes!

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Recently I learned of a huge pitfall when it comes to running video ads to build a warm audience! I was surprised to find out what was happening, and even more intrigued when I learned the reason why!

You may be feeling the effects of this pitfall already, but are completely unaware of what it is, or how to fix it! But if you're asking  “But Liz! How will I know?”....don’t fret!

In this episode of Ads That Convert, I’ll be spilling all of the details on what the issue is, and how to correct it!

What You'll Discover:

• Why I love to focus on using ads to create warm audiences, instead of serving ads designed for cold audiences.
• What is a great ad to run in order to reach your target audience?
• The big pitfalls of video ad placements and custom audiences.
• How will you know this is happening to you?

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If you've ever found a mismatch between the number of leads on Ads Manager, and the numbers on your email list.....you'll know how frustrating that can be! Which numbers do you believe? Why don't they match?!

Never fear! In this episode of Ads That Convert, I’m here to walk you through a 7 step troubleshooting process that will set your mind at ease. Once you’ve listened in, and completed each step in the process, you’ll have everything working as it should! No more inaccurate metrics, no more blaming Facebook!

• Starting with the basics: what are the first things to check?
• What’s happening when you have more conversions in ads manager than in your email list? 
• Setting things up to count your leads and conversions properly.
• 2 things you’ll want to check out on your landing page to ensure it’s working properly!

“It’s usually user error and something is not set up correctly”

“There are 2 ways for you to count a conversion or a lead having happened in Facebook”

“Even when all that’s working and you think it’s all set up properly, we’ve got more to check”

“You want to make sure that when people do click on your ad, that they’re going to the right place”

“Make sure that you’ve got an opt in button on your page”

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This week, I can't wait to share the secrets of a simple ad that is super effective at getting you more sales......but is totally underused! 

In fact, I've seen clients make back 174 times their ad spend in running this ad! And it’s not complicated to run, and could increase your sales by anywhere from 5% to 20%, or in some cases, even more!

If this sounds like something you’d want to start doing, click play and learn all about Sales Retargeting Ads! 

In This Episode

• Would you like to increase your launch sales by 10% or more? 
• The magic of sales retargeting ads, and the logic behind why they work so well.
• Who should you be targeting? Who is your hottest audience?
• What do you need to say in the ad to make it more effective?
• What if you could spend $70 and make $12,000 back? Would you run the ad?

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I’m in the thick of a client’s biggest launch ever! Which is really exciting for me, and gives me an awesome opportunity to bring you along for a look at what it’s really like to run ads for a major launch!

I’ll admit, running huge launches was a bit daunting and intimidating at first. But now I've developed frameworks, strategies and approaches that make it all a little more straightforward!

It’s a bit more complicated than just putting your ads out into the world and seeing what happens! But, if you listen to this episode, and spend a little time in the right places, you’ll be well on your way to being able to do your own ads, no matter how big the launch, or the business behind it!

• The first time I ever tackled a big launch.

• The success of your launch can be found in the preparation!

• Is the Pixel ready to go and firing as it should?

• Why “just getting them out there and seeing what happens” is not the best approach where ads are concerned.

• Choosing proper benchmarks for ad performance and staying on track!

• How to avoid costly mistakes.

“I do want to share behind the scenes of what I do on a daily basis in managing a really big launch”

“How can I possibly ever run more than one launch at a time?”

“The success is most definitely in the preparation”

“When you’re in a launch situation, you only have a limited time to create an impact”

“Use past data where you’ve got it”

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Where does your ad actually show up on Facebook? I think that’s a great question that deserves a closer look!

Often times when a platform gives us the choice between automatically doing something for us, or letting us do it ourselves, beginners choose automatic, and experts do things the hard way.

But as Facebook Ads Manager continues to get more elaborate, and the algorithm continues to evolve, that simply isn’t the case anymore.

In a lot of cases, automatic would actually be the best possible option, but there are still some very specific instances where you’ll want to have control over ad placement! If this hasn’t scared you yet (or even if it has scared you a little), click play and get all of the details on which one to go with!

• The alarming truth about the number of placement options available to you.
• How automatic placement actually works.
• Special considerations about different platform functions.
• How the options are laid out, and what they control when you decide to edit your ad placement.
• Key considerations when choosing to automate your ads or choosing placements manually.

“If you’re using a video ad and it’s more than a minute long, you won’t be able to show it on Instagram”

“What devices do you want your ads to be shown on?”

“A simple way to get your ads set up is to choose automatic placement”

“Serving your ad in as many places as possible is actually the best way to optimize it to get the best results”

“As always, the key is in the testing”

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Want an easier life running your Facebook ads? Who doesn’t, right? While I can’t make your entire life easier, I can share two features that will make your Facebook ads experience a lot more simple!

The features are Campaign Budget Optimization and Dynamic Creative! While each does something completely different, both are absolute game changers when it comes to reducing the tediousness of the roles they fulfill. Ads That Convert is going full steam ahead on these 2 time savers today, and I couldn’t be more excited about it!

• What is Campaign Budget Optimization and how EXACTLY does it work?
• Top tips for getting the best possible results from CBO
• How Dynamic Creative can put your ad testing on steroids!

“What the heck is campaign budget optimization?”

“Their goal is to get you the best results possible”

“Let Facebook do its job”

“It’s important to know your benchmark metrics”

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How can you tell if your audience is getting tired of seeing your ad? It’s a question I hear a lot from people running ads - particularly to evergreen funnels.

While it’s all well and good to keep things running, sometimes it can help to freshen an ad up so that your audience are excited to see them again!

In this week’s episode of Ads That Convert, I’ll be going over the metrics you’ll want to be keeping an eye on to determine whether or not your ad is being seen too often, and a few important indicators to look for if you want to know how it’s performing.

Finally, I’ll share 2 ways that you can get your ad performing well again, without starting from scratch!

What You'll Discover:

• Key indicators that your ads are getting tired.
• The best metrics to watch when determining whether or not your ad is still working.
• 2 ways to freshen up your ad so that it starts performing well again!

Soundbites from this Episode:

“Facebook ads can be simple, even if they can’t be easy”

“A lot of you worry about whether or not your audience are getting sick and tired of seeing the ad”

“How do you know if your ad is getting tired?”

“Keep your eye on that key metric because it’s a great barometer of how interested people continue to be in your ad”

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Zach Spuckler is the go to expert when it comes to challenges! And he's on a quest to help entrepreneurs use challenges to get their work in front of paying customers!

After going through a stressful and tiring launch, Zach found himself asking if there was a better way to engage people who want to buy from him. He began running 5-day challenges, and matched his revenue from the last launch with a lot less stress!

Zach’s also a great person for me to geek out with about ads, so when we got into the highs and lows of launching, and the ad-motional rollercoaster that comes with it, the conversation was very relatable!

If you’ve been thinking about running a challenge for your next launch, click play and listen to a challenge specific episode of Ads That Convert!

What You'll Discover:

• How Zach went from Periscope to running successful challenges and Facebook ads for clientele.
• How does a challenge stack up to a webinar or video series type launch?
• The difference between getting a result, and shifting a mindset during a launch.
• What a challenge really is, and what to put into it to generate sales.
• A real look into the highs and lows of launching with challenges and ads.

Soundbites From This Episode:

“Having a 40, 50, even 60 percent profit margin is crazy amazing in the world of business”

“There has to be a simpler process”

“When I get an idea I just run with it and do it”

“We don’t all start out super confident”

“Your challenge should create a really specific outcome that actually creates the desire for your paid for product”

“I know people who are getting 8 to 10x return on their ad spend by warming up their audience”

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Hello and welcome back to Ads That Convert! I’m happy you’re tuning in, because this week we’re talking about how to hire a great ads manager! With so many people out there claiming to be experts, it can be difficult to narrow down the list of prospective ads managers and find the best person for you.

In this episode, I’m sharing my strategy for finding the perfect ads manager for your next campaign. You want the best results with as little headache as possible, and the right person will be able to deliver that experience to you.

But before you sign on the dotted line and hire the next expert you meet, click play and take some notes. I’m sharing the best questions to ask, the types of questions you should expect to be asked, and what you’ll want to be crystal clear on before parting with your money and setting up ads for that new and exciting launch!

• What hiring the wrong ads manager can mean for your business.
• Agency or solopreneur - what will best suit your needs?
• The questions you should have ready before you interview any ads manager.
• Don’t be surprised if your potential ads manager has questions for you in return!
• How to be confident you can trust the person you're hiring

Soundbites from this Episode

“That’s a pretty scary position to be in when you’re putting all that trust and faith in someone and they just don’t deliver”

“All ads managers are not the same”

“What do I actually need them to deliver for me?”

“Don’t be shy in asking for examples of the types of ads that they’ve run”

“An ads manager is going to have their own type of ideal client as well”

Join the Facebook Community

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