Ads that Convert

When is the best time to put your webinar on evergreen? In this episode of Ads That Convert, I’ll be addressing this very question, and focusing on what you need to consider before you make the shift to automation and evergreen. I'll also be debunking a few myths surrounding how easy it is to move to an evergreen model.....and whether it truly does give you "passive" income! So click play, and figure out if going evergreen is the right move for you and your business!

• Is evergreen really easier than doing live webinars?
• When is the right time to switch over from live to evergreen?
• What exactly is an evergreen webinar and what content would work best?
• Why having an ads budget is CRUCIAL for evergreen success

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Hey there! Welcome back to another episode of Ads That Convert! This week I’ll be discussing with you why using cookie cutter templates, copy and strategy could be holding you back from experiencing your ads true potential.

Does your audience engage with your ads? Or do they tend to scroll by them without doing anything? If they do engage, do they buy? Or do they drop off half way through the process, never to be heard from again?

If you’re experiencing issues, the problem could be the formula you’ve been given. Not all audiences are alike, and sometimes we forget that when it comes to sales and creating ads! Not to worry though, I’ll help you figure out what will work for your audience, and it starts right here with this episode.

• Why your audience may not respond to your ads the exact same way as someone else's
• The importance of knowing how YOUR customer feels about engaging with your funnels and processes
• Why you shouldn't be afraid to test things out once you’ve learned the foundational framework of running a successful ad campaign.

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Cost per lead is a metric that stresses a lot of people out when they're running Facebook ads. Much like obsessing over the numbers on a scale, discouraging people from losing weight, obsessing over your cost per lead might discourage you from going in on an ad strategy that will have huge results.

I’m taking a moment this week to dive into why cost per lead isn't the only metric you should be focusing on, and how to devise a strategy based on actual data, rather than just feeling out whether or not the cost is “too high”.

The more knowledge and data you have, the more informed decisions you can make, so click play and let’s get you the information you need to rock your next series of ads! 

• Why overcoming the fear of spending money on Facebook ads is crucial to making decisions and running a successful campaign.
• Much in the same way you can focus on the wrong numbers in weight loss, it’s also true with Facebook ads!
• What numbers should you be measuring your cost per lead against?

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I’ve been diligently working hard on some of my clients launches, and noticed two sneaky little changes that Facebook has made that I almost missed!

I spend a great deal of my time in Facebook’s Ads Manager, and so If I nearly missed them, then you might miss them too!

The first is a small change within the lookalike audience section of the Ads Manager. Nothing major, but still great to know about since it will most certainly impact the performance of your ads and how you would normally go about choosing audiences.

The other is a change I noticed in the Connection Targeting area of Ads Manager, and where Facebook is shifting what they want to prioritize and what they consider to be important.

While neither change will derail your campaigns completely if you miss them, you’ll be much better served by paying attention to them, so click play, tune in and figure out how to best serve your ads for the rest of 2020!

• What is a lookalike audience and what's changed recently in how you set them up
• What's changing with how you target your Facebook page likes.....and what it means for the future!

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This week on Ads That Convert, I’m talking all about the dreaded topic of Facebook ad rejection! You don't need me to tell you what a pain it can be to get ads approved right now, and in 2020, it’s could become even more difficult.

It's all part of Facebook's plans to tighten up on ad approval in order to ensure quality ads are being served to the proper audiences. And while that sounds well and good for the average user, it’s makes life a little more challenging for entrepreneurs and business owners who are interested in running ads.

Full disclosure - I’m not immune to having ads disapproved either!  So this week, I’m going into detail about the most common reasons your ads will be rejected in 2020, and what to do about it when it does happen!

• How should you be setting up your ads in the first place so that they do get approved and you avoid any problems?

• 5 of the most common reason why ads will be rejected.

• What to do when you’ve put in all of the work, you feel like you've complied with ad policy, and you still get disapproved?

• You'll catch more flies with honey than vinegar when it comes to dealing with Facebook about your rejected ad!
  
  

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Are you planning a launch soon? If so, you might be wondering whether it's worth your while building your list in the run up to the launch itself. Should you promote a freebie and find more subscribers? Or should you just use your main launch to do that, and save your ad dollars towards getting leads?

In this week’s episode of Ads That Convert, I’ll be taking all of these questions into consideration and giving you a look at who may want to be list building, and how to get the right people onto your list so that your launch goes as well as it possibly can!

• When is it a good idea to listbuild between launches?
• What’s going to be most effective for you to build a warm audience?
• How to build your list with the right people for your launch 

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I’m getting out my crystal ball this week to try to predict what Facebook ads will be doing in 2020! This felt like a great time of year to reflect on the things we’ve seen ads do in 2019, and try to spot a few key trends and takeaways to help you make the most of your launches next year!

In this Episode of Ads That Convert, I’m sharing 5 tips that will help your ads perform better, reach more people, and create a much bigger impact, so that you can kick off the New Year with successful ad campaigns that make last year look small!

• Why Facebook ads don’t have to be scary! (They really don’t).

• Will video continue to dominate the news feed in 2020?

• Are groups going to be as important next year as they have been this year?

• The importance of reviewing ad policies and keeping up to date on changes!

• Why your ads are being disapproved now more than ever before?

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You’ve got your offer ready, your sales pages are complete, and you’re finally getting ready to launch your program.....but how much money should you set aside to spend on ads?

This week I’ll be going over exactly how much you need to spend in order to get the best outcome possible from your launch! I’m going into detail on how to figure out the number of leads you need, how much they’ll cost, along with which ads you should be running throughout your pre-launch! If you plan to launch an online program soon, don't miss this episode!

• Are you approaching launches with an appropriate budget in mind, or setting false expectations?
• What to spend to generate the exact number of leads you need to get the sales you want
• How to figure out the number of leads you need?
• How many dollars per day should you be putting into your ad spend to get the most from your investment?

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I don’t know about you, but I LOVE Christmas. Which is the exact reason I'm running an encore episode to a VERY relevant topic for this time of year!

In this episode of Ads That Convert, I go full on answering a very common question....What do I do with my FB ads over Christmas?

Should you turn them off on Christmas Day/Boxing Day/New Year’s Day, and then back on again? Will they be more expensive? Will anyone want to buy?

If these are questions you've found yourself asking in relation to the holidays, and whether or not your ads will be effective during the hustle and bustle of holiday shopping and festivities, then you're going to want to click play and hear all about it!

• Is it really a good idea to run ads over the festive period?
• The do's and don'ts of pausing/stopping/scaling ads over Christmas and New Year.
• Will your ads become more expensive during the holiday season?
• A smart hack to keeping your ad results on track and your cost per lead down!

Join the VIP Waitlist for Ads On Fire!

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While most people try to skip setting up a launch runway or having an effective pre-launch strategy, the truth is that it has a pretty big impact on setting your launch up for success!

In this short and sweet episode, I'll be covering not only the function and purpose of a pre-launch, but also how to make the most of your ad spend while you're coasting down the runway!

I'll also be sharing the most effective type of ad to use in your runway.....and it might come as a surprise!

• What is a launch runway.....or pre-launch?
• The first step to take when preparing to launch your course.
• What is the purpose of a prelaunch, and what is the one piece of content that will help you achieve that purpose?
• What ads should you be running during your prelaunch to create buzz for launch day?
• How long do you run these ads before they become tired?

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