While most people try to skip setting up a launch runway or having an effective pre-launch strategy, the truth is that it has a pretty big impact on setting your launch up for success!

In this short and sweet episode, I'll be covering not only the function and purpose of a pre-launch, but also how to make the most of your ad spend while you're coasting down the runway!

I'll also be sharing the most effective type of ad to use in your runway.....and it might come as a surprise!

  What You'll Discover

• What is a launch runway.....or pre-launch?
• The first step to take when preparing to launch your course.
• What is the purpose of a prelaunch, and what is the one piece of content that will help you achieve that purpose?
• What ads should you be running during your prelaunch to create buzz for launch day?
• How long do you run these ads before they become tired?

 

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