Ads that Convert

This week I'm joined on Ads That Convert by Tiffany Lee Bymaster (aka Coach Glitter), to discuss her most successful launch ever.....which she ran completely LIVE!

Tiffany is amazing when it comes to making people comfortable with live video, and using it to amplify their brand. But she’s even more amazing at using Facebook Live during a launch.

This time, after being told by her mentor that she was getting too comfortable with the launch style she’d perfected, Tiffany decided to put it all out there using Facebook Live. The results were clear: her live launch outperformed everything she’s done to date!

Today we’ll be going deep behind the scenes for one of the most informative breakdown episodes out there on what makes a live launch so great, and how ads play a huge part in making it happen!

• Why it's crucial to have an engaged audience versus just having a large following.
• The results of Tiffany’s very first live launch.
• Why changing the offer and the launch, changed the entire experience....for better!
• How ads fit into the live launch process

“If we’re still chasing likes, comments and numbers of followers, we’re not seeing the value of serving the right people”

“When your audience knows what to expect, it’s a dangerous place to be”

“How are you going to deliver a different experience to your audience?”

“Live video is the easiest way and the fastest way to create an engaged audience”

“You have to make it your own. You have to stand out. Otherwise you’re just copying what everybody else is doing”

“If you’re trying to please everybody, you’re pleasing nobody”

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Welcome to the Ad Copy edition of Ads That Convert! I’m really excited to be joined by none other than Kate Dramis, copywriting specialist and coach! Kate both creates and teaches people how to write copy that converts, and today we’ll be talking about how to write ad copy that sells without sounding conceited, even with today’s policies restricting the language we’re allowed to use! Kate also divulges her approach to writing copy, and why people struggle when writing about their own goods and services! Get ready to learn some important tips about one of the most crucial skills in business!

• Kate’s approach to writing ad copy
• The core promise of your launch
• What are you communicating? Do you need a story to do it?
• How do you tell a story in your ad without making it all about you?
• Communicating around ad policies
• What do you do when you get writer’s block?
• Top tips for writing ad copy that successfully converts!

“What’s the message we’re trying to get across here?  What’s the strategy?”

“When it’s your own stuff, it can be really difficult to separate yourself from it”

“I’ve seen some really great ads that are 2 sentences”

“Getting clear on your message comes before you ever write a single word”

“What they hear in their head is not what’s coming out on paper”

“Everyone should know copywriting”

“What’s another way to say what you’re trying to say?”

More Copy That Converts!

www.copythatconverts.co

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Ever wondered about using messenger bots to support your product launch? Have you been curious about it, but are afraid to annoy people by sending promotional messages to their inbox?

This episode of Ads That Convert has been designed with you in mind! I’m excited to welcome Danny Young onto the show, to talk about how to effectively use messenger bots to drive increased traffic to your launch....and boost your sales and revenue!

Danny is great at what he does, and while he has a firm grasp on Facebook ads and email marketing, his true genius lies in how to tie it all in with messenger bots to create huge results for you without scaring away your potential customers!

• The what, how and who of messenger bots.
• Why you want to be transparent about using a bot in your process.
• Do people like getting marketing information through messenger?
• Danny breaks down how he used a messenger bot within a super successful campaign
• Where should you start with bots?

“There’s so many different use cases for bots”

“When people first interact with your bot, tell them they are interacting with a bot”

“Because you’ve got these higher levels of engagement, that turns into higher levels of revenue”

“People will be open to receiving information in messenger if it's of value to them”

“What do we want to achieve?”

www.facebook.com/dannyyoung75

https://links.dannyyoungonline.com/botlaunch

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I’m so excited to be answering your questions on today’s episode of Ads That Convert!

I asked what was on your mind, and you delivered, so today we’ll be answering questions like “What are the key stats to focus on for each type of ad?” and “What’s the best converting ad for building a list before the launch runway begins?”

It takes time to find the winning formula for your Facebook ads, but without knowing which stats are important, will you even know if you find it? Don’t worry, after this episode, you will! I’ve got you covered!

In This Episode!

• Engagement and video view ads and what stats are relevant to them.
• Ads that drive traffic, and what are the 3 key stats for them?
• Conversion ads and how to track their performance effectively
• Reverse engineering ads for a launch, and the best time of the week to start.
• Which is the best ad for building a mailing list?

“I really want to help you simplify your ad campaigns”

“All too often we can focus on the wrong numbers, think our ads are working well, and it’s just not the case”

“You might be prepared to pay more for clicks if that link is leading through for you to sell a high ticket offer.”

“What is a good cost per lead?”

“Facebook needs time to optimize your ads”

“Give yourself as much time as possible to do that prelaunch activity”

Episode 3 - Why Your Facebook Ad Isn’t Working

https://podcasts.apple.com/gb/podcast/003-why-your-facebook-ad-just-isnt-working/id1436616621?i=1000420139110

Episode 6 - Which Campaign Objective Should I Choose?

https://podcasts.apple.com/gb/podcast/006-which-campaign-objective-should-i-choose/id1436616621?i=1000421568290

Episode 14 - How Much Should I Spend On My Ads?

https://podcasts.apple.com/gb/podcast/014-how-much-should-i-spend-on-my-fb-ads/id1436616621?i=1000425259577

Facebook Live: How to Create a Messenger Bot to Skyrocket your Engagement Today

https://www.facebook.com/lizmelvillesm/videos/1583965624972611/

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Emily Hodge joins me this week to discuss the shame she felt around running Facebook Ads prior to her last launch, and how she found great success when she finally started!

I’m really excited to be talking about this, because most often, the problems I hear people having with Facebook ads, are around the money side of things: “Am I going to lose money running ads?” or “Will my return on investment be worth it?”.

This conversation goes more into answering questions such as “Will I annoy people?” and “Am I really that good if I need to use ads to promote myself?”.

When Emily brought this topic up to me, I realized she was onto something that other people might be struggling with, so we got together and created this episode of Ads That Convert, just for you.

What You'll Discover:

• The antidote to hustle, and Emily’s past ad experience.
• The challenge, the launch and the mental struggle surrounding ads.
• How she came to realise there's nothing shameful about promoting yourself.
• The amazing results Emily had after making this mindset switch

Soundbites from this Episode:

“Why does life have to be about hustle and running around like a headless chicken”

“There was a long old mental state of change to go through before I got to where I was with the launch”

“The way I was feeling about ads was almost that it was a badge of honour not to use them.”

“It’s okay to promote yourself. People need to promote themselves”

“I think word of mouth is hugely important”

“I absolutely understand what I’m looking for now”

Emily’s Instagram!

@gentle_life_mindful_business

To connect with me and share your thoughts on the podcast:

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There are a lot of audience options in the Facebook Ads world, but which are most important to focus on and why? What is going to result in the biggest payoff for you? Where should you be sending the traffic you generate?

Choosing an audience to target can be pretty overwhelming, and it’s a rabbit hole that I want to help you avoid falling into.

On today’s episode of Ads That Convert, I’ll be breaking down the 5 most important audiences for you to be building, and giving you an overview of how to get started straight away!

These audiences will give you the kind of traffic that will help you engage and sell to your warm audiences, instead of undertaking the daunting task of selling to a cold one!

Listen in and try some things out this week with your ad audiences, then let me know how it goes!

• The nuts and bolts of creating custom audiences, and which ones matter most.
• The 5 most important audiences to focus on building for your business.
• The fastest and easiest audience for you to build, and how.

“If you’re only targeting cold audiences, you’re making your job much harder on yourself”

“You’re essentially putting together a little pocket of people who have already come into contact with you”

“How can I get people to my website, and what are they going to see when they get there?”

“Not everyone who receives that email is going to actually open it and read what you said”

Episode 2

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You know you need ads to have a successful launch, and to reach more people.... but you’re worried about how to do it. A lot of people get overwhelmed when it comes to starting to implement FB ads, and they often begin learning about them too close to launch time to get a real feel for them. Don’t worry! I’m here to help!

In this episode, I’ll be explaining how to learn the ins and outs of getting started, and how to practice with as little as $7. A little less scary? I thought so! If you’ve got a big launch on the horizon, and want to make sure you’re getting it right the first time, tune in and lift some of that stress and worry about ads!

• Common causes of fear of Facebook ads....and how to overcome them
• The starting point of where people go wrong
• How to learn about your audience and test posts before parting with your money
• What audience size should you be choosing?
• When should you begin learning about ads?

“Stop thinking of Facebook ads as advertising”

“What would you tell them so that they would like you? So that they would be interested in you as a person?”

“It will typically cost you less out of your budget to get an engagement than it will to actually get a sign-up”

“Are people resonating with your message?”

“How can we have a constant flow of people coming into our business so that we can generate new leads?”

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While I have been in sunny California during a retreat, something I’ve noticed that has come up a lot is fears and worries about targeting ads. We also need to understand Facebook Ad targeting and why it works or doesn’t work. During this episode, I’ll be talking about the five mistakes typically made and how we can come back from them or avoid them altogether. In my opinion, Facebook is the most powerfully targeted advertising platform in the world. We use the information that people share in the Facebook profiles, actions they take, pages they like and ads they click on for targeting.

Five Common Mistakes

1. Not knowing who you want to target

2. 1. Who is your ideal client/audience?

   2. Do audience research

      1. Age?

      2. Location?

      3. Gender?

      4. Parents?

      5. Income level?

      6. Psychographics?

   3. Nail down your client avatar

   4. Use Facebook Audience Insight Tool

   1. With a massive audience, it is likely that you’re not going to find people your ad will benefit

   2. Targeting everyone doesn’t work

3. Using too broad of an audience

   1. The person wearing a red cardigan living in Newport Beach, CA

   2. Facebook won’t know who it can serve this ad to

   3. The audience will be too small

   4. Under 1000 people is too small, Facebook will not serve your ad

4. Too narrow of an audience/too niched down

   1. Example: targeting your ad toward people who are 30-55, who are women, who live in a 25-mile radius of Denver, CO and are interested in skiing

   2. Adding brands to bump up numbers

      1. You won't be able to narrow down which interests, page names, or brands what is driving your traffic

   3. Adding too many Facebook page names

5. Using too many interests in an ad

   1. Relying only on interest targeting

      1. Group your warm audiences together

   2. Failure to use warm or look-a-like audience

6. Overreliance on user interest targeting

“Facebook is unique in targeting ads.”

“You’ve got to know where your target audience are.”

“The deeper you can go in your psychographics details, the more information you’ll have on your audience and how to target effectively.”

“We want our ad to meet as many people as possible.”

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Today I want to talk about how many variations and versions we should we test and set up during an ad campaign.

It's easy to get super creative, and have a whole range of versions of ad copy, images and videos we want to test. But, it's also important to do that in a way that gives you clear data on what is most effective in reaching your audience.

In this episode you'll discover:

• How the Facebook Algorithm works in pushing out your ads
• The best way to set up and split test your ads, so you don't get lost in the data!
• How many ad variations to test at one time....and how many are too many.

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You’ve probably heard there are two things that are certain in life: death and taxes. I think there are three: death, taxes, and Facebook changes! And coming your way next......are changes to the Facebook Ads Relevance Score.

What is it? What changes are coming? What does it mean for you and your ads? Tune into this episode of Ads that Convert and find out!

In this episode you'll hear:

• What IS the relevance score, and why is it changing?
• The 3 new metrics that matter, and what they actually mean.
• How to use the new data to better interpret your ads performance and quality

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