Ads that Convert

Just had an amazing visit to Social Media Marketing World in San Diego, California. And a consistent theme during different keynote speeches was that we need to make marketing more HUMAN. Simply blasting our message and product, doesn’t work.  So in today’s episode, I'm discussing how you can use Facebook ads to create an audience that LOVES you!

• How to choose the best content to use in a Facebook ad
• Why organic reach on Facebook is NOT dead!
• The importance of consistency in creating great content on your page 

• Leave a note in the comment section below.  
• DM Liz on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

• Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show
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Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Long Copy? Short Copy? Medium Copy? What works best? Truth is....it doesn't matter! The length of the copy is not where your mind should be. 

It's so much more important to focus on the message itself. What are you saying? Who are you speaking to? Connection is everything. And if we can give real thought to how we connect, tell our story, and put our message across in a way that gets full attention......that's more important than how many words you use!

In this episode you'll hear:

• How to pack a powerful punch in your message
• What Facebook is looking for in their approved ads
• How to build trust
• How to get the message clear by creating copy yourself
• Why you shouldn’t focus on your word count
• The importance of Quality over quantity

• Leave a note in the comment section below.  
• DM Liz on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

• Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show
• Subscribe on iTunes.

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Conversions? Leads? How do I track them? If you are driving someone to a landing page, a sale, or an email sign up you are using a conversion ad. If you don't tell Facebook Ads what it is supposed to be looking for you may end up looking at a blank dashboard. In this episode, Liz gives you the low down on conversion rates, the Facebook ads dashboard, and tracking the physical movements of people looking at your ad. 

What You’ll Hear:

• How to accurately track your conversion rate and why it matters
• All about the Facebook Ad Pixel and how to use it 
• Why you should map out all the pages for your sales funnel before you create your ad
• How to identify and pixel the page that confirms a conversion has happened. 

Episode 002 - Using the FB Ad Pixel

FREE Checklist to set up and use the FB Ad Pixel

• Leave a note in the comment section below.
• Or DM me on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

• Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show
• Subscribe on iTunes.

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

In this episode, Liz chats with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko Kelly. Tamiko is a certified sleep consultant, a holistic health practitioner, as well as an international speaker. Before diving into today’s topic Tamiko tells her background story and what steps led her to the creation and opening of her business. Tamiko says she began using Facebook Ads in 2013 to reach more people and ampliphy her message beyond the great organic growth and testimonial she had already attained.

During this interview Liz and Tamiko discuss the first Facebook ads Tamiko created, the reaction, and the impact on her business. They also discuss targeting smaller audiences, what Tamiko calls micro-niching in order to find the correct clients, the right people. Tamiko encourages people to use the audience insights portion of Facebook statistics.

“Facebook ads are just like anything else in your business. If you don’t know it . . . we’re not throwing spaghetti at the wall and seeing what sticks. That’s not the right way to run a business.”

“You’re just making excuses. It’s not true.” (in regards to the myth Facebook ads only working for certain businesses)

“Getting low cost leads because your messaging is so on point, you’ve done the research, and you’ve truly worked at it.”

Liz's Facebook Page

Liz on Instagram

Ads That Convert on Apple Podcasts

Tamika's Facebook Profile

Tamiko's LinkedIn Profile  

What do Facebook ads have to do with unicorn dust and glitter?

Well, there's a well known saying that goes something like this: "You can't polish a turd.....but you can roll it in glitter"

Meaning that some things are just so bad that you can't make them better. But you can try to hide them behind something else.

Like Facebook ads.

So in this episode, I'm exposing the honest truth about why it's time we stop treating Facebook ads like glitter.....and hope they'll work like unicorn dust on our business.

For full show notes and links, go to https://lizmelville.com/025

This week's episode is all about Instagram - and the power of IG Story ads in helping you get noticed and create connection with your personal brand.

These short, snappy ads are amazing in allowing you to let your personality shine, and take a very unique approach to connecting with your audience. 

Today you'll discover the 5 simple steps to creating an Instagram Story Ad that gets you noticed. AND there's a checklist for you to download, to follow along while you dive into Ads Manager.

For full show notes and links, go to https://lizmelville.com/024

Or grab a copy of my IG Story Ad Checklist at https://lizmelville.com/024download

My guest this week is Sigrun, who I first met online in September 2018, and then had the pleasure of meeting at two live events at the end of the year too.

I was immediately struck by her passion and drive, and also the success she has created in her business in a relatively short time.

In 2017, Sigrun 3X her revenue. And prior to that, generated $100K in 12 months too. Now she is on a mission to accelerate gender equality through female entrepreneurship - coaching and mentoring other women to have success on their own terms too.

Listen in as she shares her story, her purpose, and why she feels she couldn't have built her business without Facebook ads!

For full show notes and links, go to http://lizmelville.com/023

Facebook has just (quietly!) announced a BIG change to the structure of ad campaigns, which affects how you set and spend your budget for your ads.

Beginning in September, instead of being an optional feature, Campaign Budget Optimization will become a fixed default that can’t be turned off.

It's a significant change to how you allocate and control your ad budget. So this week, we're diving into what it all means, and what you need to do to be prepared for the change in September.

• What is Campaign Budget Optimisation and how do you use it?
• How will the changes affect you and how you set up and manage your ad campaigns in future?
• What you need to do right now to prepare for the September switch over.

For full shownotes and details, go to http://lizmelville.com/022

This week's episode is sparked by a rather unusual listener question.....

"How do I spend MORE on ads?!?! We’re ramping up a launch but can’t get to the ad spend we need.  We are TRYING to spend money and don't know how to get the ad spend to go higher!!!"

Great problem to have! But just what do you do when your ads are going gangbusters, you know you can smash it on the number of leads you generate if you can just spend more money.......but you don’t know how!

• How to identify an ad that's ready to go BIG!
• How to safely spend more on an ad that's running, without blowing your results
• A ninja hack for lasering in on your best audiences, for even better results as you scale.

For full shownotes and details, go to http://lizmelville.com/021

In this episode, I’m joined by one of my very favourite people in the online space. My mentor, coach and client, James Wedmore.

In 2018 James had not one, but TWO record breaking launches of his signature program, Business By Design – both of which hit the 7 figure mark.

And today, we're going behind the scenes of those launches to talk about the strategies, the ads, AND the mindset required for a massively successful launch.

• The mindset shifts that lead James to his biggest business success yet
• How to approach a launch to make success inevitable
• The secret weapon that every business owner has...but doesn't always use.
• How to overcome fear of Facebook ad spend, and why every business owner needs paid traffic.
• And much, much more!

For full shownotes and details, go to http://lizmelville.com/020