Conversions? Leads? How do I track them? If you are driving someone to a landing page, a sale, or an email sign up you are using a conversion ad. If you don't tell Facebook Ads what it is supposed to be looking for you may end up looking at a blank dashboard. In this episode, Liz gives you the low down on conversion rates, the Facebook ads dashboard, and tracking the physical movements of people looking at your ad. 

What You’ll Hear:

• How to accurately track your conversion rate and why it matters
• All about the Facebook Ad Pixel and how to use it 
• Why you should map out all the pages for your sales funnel before you create your ad
• How to identify and pixel the page that confirms a conversion has happened. 

Links mentioned:

Episode 002 - Using the FB Ad Pixel

FREE Checklist to set up and use the FB Ad Pixel

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