Ads that Convert

"Do I REALLY need to use Facebook ads to launch my online course? Now there's a loaded question! And it's one I want to address head on, with an answer that may surprise you. So listen in, and discover whether you really should - or shouldn't - be using Facebook ads!

In this week's episode you'll discover:

• The two core reasons why you're asking this question, that you MUST address.
• Why hiring an ads manager might not be a smart move
• The key stages of business that determine when you should - and shouldn't - be running Facebook ads.

Links mentioned:

Join my Facebook community HERE

Thanks for being here!

To share your thoughts on the podcast:

• Leave a note in the comment section below.
• Or DM me on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

To help out the show:

• Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
• Subscribe on iTunes.

Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

With the cost of Facebook ads rising, we all want to do whatever we can to lower our ad costs, right?

So today I'm sharing a simple but powerful strategy, that you can put into practice straight away, and which will help lower your ad costs. 

In this week's episode you'll discover:

• The importance of social proof in lowering the costs of your ad campaigns.
• How to focus all the likes, comments and shares for your ads on just one post, to create an ad that draws attention
• A simple strategy for using this hack, to take your ads to the next level!

To share your thoughts on the podcast:

• Leave a note in the comment section below.
• Or DM me on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

To help out the show:

• Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
• Subscribe on iTunes.

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Today we’re talking about one of the most frustrating things that can happen on Facebook. You spend hours putting your message and copy together, choosing the perfect image, and setting up your ad….only to get the notification that your ad has been disapproved.

Interpreting the reasons Facebook give you can be frustrating. So stay tuned and discover why your ad might be rejected, and what you can do about it!

• The ad review process, and why it isn't just your ad that needs to comply with policy!
• The most common reasons for an ad being rejected, and words or phrases you must avoid using
• What to do if your ad is disapproved, and you need it up and running again FAST!

Facebook Ad Policy 

Form to appeal decision

Facebook Support Chat

Text Overlay Tool

To share your thoughts on the podcast:

• Leave a note in the comment section below.
• Or DM me on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

To help out the show:

• Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
• Subscribe on iTunes.

Right click here, and save as to download this episode to your computer

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Today I’m going right back to basics on setting up a Facebook ad, with one of the first – and most important – decisions you need to make....the campaign objective.

But as simple as it might sound, it's also a decision that I see soooo many people get wrong....and it can have a real impact on your campaign results.

So if you've ever boosted a post, and wondered why no-one is clicking on the links in your post....you're about to discover why that is! (Clue, it's not Facebook's fault!)

Hit play, and let's dive into "Which of the 11 campaign objectives is the best one for YOUR ads?"

In this episode you'll hear:

• Why your campaign objective is CRUCIAL to the success of your ads
• The 3 categories of objective, and how they relate to your customer journey
• What the Facebook algorithm does behind the scenes to meet your chosen objective 
• The additional factors you MUST consider in choosing the right campaign type

To share your thoughts on the podcast:

• Leave a note in the comment section below.
• Or DM me on Messenger or Instagram
• Share this show on Facebook, Instagram or Twitter

To help out the show:

• Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
• Subscribe on iTunes.

Right click here, and save as to download this episode to your computer

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

This is a special bonus episode, to update you on a big change Facebook is making for advertisers who are creating and using custom audiences from customer files. 

Who’s Affected?

• Anyone running ads through a personal ad account connected to your personal profile on Facebook
• If you're creating custom audiences based on customer files (eg email lists) and using them to target your ads
• Need to switch to Business Manager to continue to do so.

Key dates for switch –

• by 15th October to continue creating custom audiences from customer files.
• by 31st October for using these audiences in ads. 

What is Business Manager

This is a separate business account for your Facebook advertising, to which you connect any ad accounts or business pages you want to use to advertise on Facebook.

Starting the Switch

• Go to your personal ads manager account, then select audiences. If you’re using custom audiences, you’ll see a notification from Facebook about the switch.
• Click the connect button
• If you don’t see the notification, but still want to set up Business Manager, go to business.facebook.com

Accessing Your Business Manager Account

You can access your account from your own Facebook personal profile, via the dropdown menu at top right of your home page.

Links:

Business Manager on Facebook

Facebook Live

Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Subscribe & Review in iTunes
Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!

So often, when we create a Facebook ad, we are so laser-focused on the success of advertisement itself, we fail to look at the one thing that is even more vital to the triumph of your campaign: the landing page.

“What is a landing page?”

A landing page is a single website page that people are taken to after they click on your ad. It can be used to direct users to a blog post, product, webinar, lead magnet or course sign-up. For the purposes of this episode’s training, we will be focusing on a landing page created for a free offer, such as a PDF download, webinar or 5 day challenge.

“Why is a landing page important?”

A common misconception floating around the web is that if someone is interested enough in your Facebook ad to click on it, it is an automatic give-in that they will sign up for your offer. We wish, but it’s just not true! You are paying good money to Facebook to find the right people to direct to your landing page, but if the page itself is not designed in a careful and strategic way, it is guaranteed to hurt the cost of your leads.

“Wait…what does “good” actually look like?”

Let’s start with the some number-talk.

First, you need to calculate your number of sign-ups and divide the number of people who visited the page itself. You can do this using Google Analytics, or if you are using ClickFunnels or Leadpages, you can easily find those stats in the dashboard.

Next, let’s talk percentages. If you are getting a conversion rate of over 20%, thumbs up! If you are getting a conversion rate over 50%...well…why are you listening to this episode!? Just kidding, of course. But in all honesty, if you find that you are below 20%, some big things need to change.

“So, Liz, what will get people converting?”

I’m glad you asked! Here are the 5 key elements of creating a landing page that converts at a higher percentage:

1. Create a Compelling Headline

The headline is the first thing people see, so it is an important element of your landing page! It needs to grab the attention of your visitor and compel them to read more! So, I hate to say it, but skip the logo (nobody cares about it – sorry!). Start focusing on some key words and phrases that will encompass all you have to offer!

1. Check Your Opt-In Box/CTA Button

Whether you are using a form or a call-to-action button, make sure you place it as high up as possible. You do not want people to have to search, so situate it so it is “above the fold” (which means before they have to start scrolling). Human beings are lazy, so if they have to go hunting, they will most likely click out. Also, make sure you are using contrasting colors so the opt-in form or button pops out!

1. Make it Clear and Concise

Remember: We are not talking about a lengthy sales page. We are talking about a landing page for a free offer. Make it short and sweet so they can get what they want, and you can get you what want (their email address!).

Want to see a high-converting example (I’m talking a 70% conversion rate!)? Click here!

1. Design Your Landing Page to Match Your Ad

Create a congruent experience that is pleasing to the eye. A good way to do this is to keep the copy of your ad the same as on the landing page! This is a great way to link the two together to make the transition between the two smooth and aligned. You can also use the same images and videos.

1. Add Social Proof and Testimonials

Add some testimonials for your visitor to enjoy. This is a great way to validate your expertise and the value of your offer. Also, encourage them to share with their friends. You can do this by adding social buttons and icon, so spreading the word is just a simple click away.

Want a copy of this checklist, plus more hot tips to create a landing page that converts? Hop on over to http://www.lizmelville.com/004download to discover the essential elements to a landing page that compels people to hand over their email address!

If you found this episode helpful, show the love with 5 stars and subscribe! As always, thank you for listening. See you next time!

Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Subscribe & Review in iTunes
Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!

Whether you are an experienced ad user or a newbie to the Facebook scene, there comes a time when a campaign just doesn’t perform the way you had hoped it would. Staring blankly at the Ads Manager dashboard is no fun, so that’s why today’s episode of the Ads that Convert podcast is all about how to identify why your ad isn’t performing, what needs to be fixed and how to fix it.

My first piece of advice is, of course, “Don’t panic!”. I am going to share with you the “Melville Method” to fixing Facebook ads, and soon you will be turning your ads around so they will convert like crazy and get the attention they deserve! 

(Follow along by downloading my handy checklist “3-Step Understanding What Needs Fixing When Your Ads Ain't Working”).

Here is a brief overview of what we will be discussing in today’s episode: 

Step 1: Check Cost Per Result (CPR)

This will depend on the type of campaign you’re running: Conversion, Traffic  or Boosted Post. It’s important to take a step back at this stage and not to get attached to cheap leads or clicks – remember, it’s about the value of each result!

Step 2: Check Click Through Rate (CTR)

The click through rate will tell you how well your audience are reacting to your ad. Are they finding it interesting or do they think it is dull as dishwater? Don’t worry, the CTR metrics will reflect their behavior so you can make the necessary adjustments!

 Step 3: Check your landing page conversion rate

A landing page is the website page your audience will land on after they click the link in your ad. What is the percentage of total visitors who are actually signing up for your offer, whether it be a webinar, a service or freebie? If it is low, start thinking of reasons why. Some things to think about are copy, graphics, colors and layout.

In fact, if you print out my checklist, I will show you where to find all of this information on your Ads Manager dashboard, as well as examples of what a “good stat” looks like. Remember to never get discouraged! There are a number of changes you can make to your Facebook ad so it goes from “dull” to “dazzling” – and it may even be a simple tweak or two! However, if you need to scrap it, it’s no big deal, because now you know what to look for when creating your new campaign. 

Listen to this episode to get the details, and don’t forget to download the guide, 3-Step Understanding What Needs Fixing When Your Ads Ain't Working.

Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

• Facebook Group
• Facebook
• Instagram

Subscribe & Review in iTunes

Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!

One of the most popular questions I get asked as a Facebook Ad Strategist is this:

“What is a Facebook Pixel?”

That’s certainly a good question! A Facebook Pixel is that pesky piece of  HTML code that every advertiser should be using for their business (I say “should”, because I know not everyone does!). It is specific to YOU and will be the go-between from your website and Ads Manager so you can track your ad process, progress and results.

Now, you may be running for the hills at the sound of tech-talk, but keep listening, because on this episode, I am going to give you 6 simple steps to follow so you can easily find and set up your pixel perfectly - even if you're a complete technophobe! 

(You can also follow along by downloading my free Step by Step Guide to Using the Facebook Ad Pixel for Better Campaign Results! Get the guide by clicking here).

Here are some of the key takeaways you will get from this episode:

Step 1: Where you find your Facebook Pixel.

Whether you are an Ads Manager pro, A Business Manager genius or someone who is just starting out, snagging your Facebook Pixel really is a breeze!

Step 2: How to copy the code.

It’s as simple as that…really!

Step 3:  Learn where to put it.

I will walk you through the exact places (yes, more than one location!) to put the Facebook Pixel on your website to track activity.

Step 4: How to make sure you did it right.

This isn’t just a “one-and-done” job! Just like in school, there are ways to double-check your work to get an A+!

Step 5: Find out about “re-targeting”.

You know how when you are browsing on Amazon and you put something in your cart, but then all of a sudden it shows up your Facebook newsfeed, reminding you to purchase it? That is called “re-targeting”! Spooky, yet effective and necessary for a successful Facebook Ad!

Step 6: How to track conversions.

Conversions are what we want, so this is a crucial step you really want to stick around to hear about!

So there you have it! Between this episode and my free guide, you are all set to fire off your very first Facebook Pixel! Even if this is sounding super complicated geeky and techy, remember that it’s not. Take your time, go through the steps in this podcast episode and the step-by-step guide I gave you, and you will not only understand the process of your advertising campaign, but understand your audience, their habits and lower the cost of your ads.

Download my Guide to Facebook Pixels

Get the guide by clicking here.

Links from this Episode

Insert Headers and Footers plugin for Wordpress

Pixel Caffeine plugin

Pixel Helper

Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels: 

Facebook Group
Facebook
Instagram

Subscribe & Review in iTunes

Are you subscribed to my podcast? Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!

Welcome to the very first episode of Ads that Covert! My name is Liz Melville, and I am a Facebook Ad Strategist, as well as the host of this podcast. I am so excited to be sharing my love of Facebook advertising with you (but believe me, “love” is not what I would have called it at first!). To kick off the launch of the show, I wanted to give you a taste of what we will be talking about in future episodes, as well as my experience going from getting lost in Ads Manager to running million-dollar ads for some of the top professionals in the online business space.

Why did I start this show?

I know how frustrating it can be to get results you want from Facebook ads. You know it’s possible – you have seen it before! – but it’s just not working for you. You might be saying, “I’ve tried all the audiences!” or “I’ve done all the things!” but it’s just not working.

But they do. And they will!

How did I get into Facebook Ads, anyway?

I started off as a Facebook marketing consultant in 2010, so it’s safe to say that I know the platform inside and out. However, when I first clicked on “Ads Manager”, I felt like I was walking into the cockpit of an airplane. But, I was determined to fly!

I made mistakes, and I made them often! So I took courses, listened to podcasts and was mentored by the greatest in the business. And since hindsight is the greatest teacher there is, I am here to bring all I have learned to you! 

Why should I listen?

Every week, I will be bringing you tried and tested methods that have been proven to work time and time again, regardless of the amount that is being spent on an ad campaign. There is no secret formula to Facebook ads, but there are strategies to learn and I will break them down with you and share them in plain English.

Thank you for listening to Ads that Convert, and I can’t wait to hear of your successes in your future campaign endeavors!

Subscribe & Review in iTunes

Are you subscribed to my podcast? Click the “subscribe” button on iTunes to stay up-to-date with the show and the ever-changing world of Facebook advertising, and write a review about this episode and your experiences with ads!