Ads that Convert

More and more, I’m noticing that the most compelling Facebook ads, that people will relate to most, are ones that tell a story. The kind of messaging that creates an emotional connection, and allows your audience to see why YOU’RE the best person to guide them on their journey.

But how do you tell that story? In fact, how do you even identify what it is! And that’s where my guest, Kay Fabella comes in.

Kay Fabella is a storyteller, wordsmith and brand strategist, who helps pivoting entrepreneurs uplevel their business by upgrading the stories they tell.

Her passion is helping business owners share their message to connect with more of the people they were meant to serve, to position themselves as the go-to expert in their space.

A Los Angeles native based in Madrid, Spain, she helps solopreneurs to Fortune 500 companies find, tell and share their stories to boost their brands and bottom lines.

• The hidden tools within Ads Manager itself, that will help you find an endless supply of new targeting options
• How to research the audiences your competitors and influencers are using to target THEIR ads!

For full shownotes and details, go to http://lizmelville.com/019

Ever struggle for ideas on how to target your perfect clients on Facebook?

Where do they hang out? What pages could you target? And how do you find even more audiences that will be worthwhile sending your ads to?

That's exactly what we'll be talking about in this week's episode, where I share my 3 top tips for creating a loooooong list of new targeting options for your Facebook ads!

• The hidden tools within Ads Manager itself, that will help you find an endless supply of new targeting options
• How to research the audiences your competitors and influencers are using to target THEIR ads!

For full shownotes and details, go to http://lizmelville.com/018

In this episode, we take a look forward into 2019, at 5 key trends that are likely to be important in the world of Facebook advertising.

What will you need to be aware of to get the most from your ad spend next year? And what new opportunities might open up in the next few months? Let's take a look at my key predictions for the year ahead!

• The major changes to Facebook in 2018 that will have the biggest impact next year
• The new approach to advertising that will transform your thinking and strategy in using Facebook ads.

For full show notes and links, head over to http://lizmelville.com/017

For most of us, there comes a point in our businesses where we want to use Facebook ads to reach more people faster. So ads almost become a necessity for many business owners.

But figuring it all out as you go along, is not the best way to learn, and can often lead to disastrous results! So this week, we're exploring what you need to know BEFORE you start running Facebook ads!

In this week's episode you'll discover:

• Why learning how to run ads "on the job" could be the worst approach to take
• The 3 key steps you must take BEFORE you dive into ads manager for the first time
• The little known, FREE Facebook resource that can teach you how to run your ads well

For full show notes and all the links mentioned in the episode, head over to http://lizmelville.com/016

Ever laboured over setting up your Facebook ads, been ecstatic with joy when they get approved and are finally up and running......and then realise there's a typo in your ad? Or the ads are linked to the wrong landing page? Or your targeting or budget needs changing? Aaargh!

What do you do? Is it OK to just make changes to the ads.......or will it screw up what you've already set up? And if your ad is going gangbusters and you want to put more into your budget.....how do you do that without ruining your results?

That's exactly what we're looking at this week.

• What happens to your ad behind the scenes when you make changes while it runs
• Which changes can you safely make.....and which are a bad idea!
• How to safely scale the budget on your ads....to get bigger and better results
• Simple hack for editing your ads that won't screw your results

For full show notes and links, visit http://lizmelville.com/015 

When you're getting ready to run a Facebook ads campaign, there's usually one question that comes up time and time again: 

"HOW MUCH SHOULD I SPEND ON MY ADS?"

For the most part, I see people sticking a finger in the air and just ‘hoping’ that if they run them long enough, their ads will bring in the bacon.

They don’t stop to make sure that the $200 budget they want to spend will actually deliver enough leads to turn into sales.

So today I’m going to walk you through my own simple process for figuring out EXACTLY what you need to spend on ads to hit your revenue goals. And it works. Every. Single. Time.

And I know that figures and calculations ain’t sexy! Some of you will already be reaching for the stop button! So I’ve created a super simple calculator for you that will work all this out for you.

You only need to pop in the price of your offer.....and how much revenue you want to make. The calculator will do the rest. 

For the full show notes and links, head over to http://lizmelville.com/014

I don’t know about you, but I LOVE Christmas. Mainly because I get to watch the excitement and joy on the face of my 7 year old son when he sees his presents from Santa under the tree. But I absolutely love all the old traditions that go with Christmas too.

We go full on with putting out a wee dram and some cookies for Santa, and a carrot for Rudolf. And this weekend we’ll be choosing a tree, and putting up the Christmas lights on the house. Scary how fast Christmas comes around…..especially when you’re planning out a holiday campaign in your business!

Which leads into a question I’m often asked at this time of year......what do I do with my FB ads over Christmas?

Should you turn them off on Christmas Day/Boxing Day/New Year’s Day, and then back on again? Will they be more expensive? Will anyone want to buy?

All questions that I'm answering in this episode of Ads That Convert. 

• Is it really a good idea to run ads over the festive period?
• The do's and don'ts of pausing/stopping/scaling ads over Christmas and New Year.
• Will your ads become more expensive during the holiday season?
• A smart hack to keeping your ad results on track and your cost per lead down!

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To boost or not to boost? That really is the question! And one that I'm asked 99% of the time when people want to "pick my brains"! So in this episode, we're looking at what's best to do...and why the right choice is so important too!

In episode 10, we talked about whether or not you might really be ready to use FB ads in your business. 

But for those of you who have decided it’s a worthwhile investment to make……the next decision that comes up is often around hiring an ad consultant to do the work for you.

So in this episode, I'll be discussing why you SHOULD NOT be hiring an ad consultant…..at least not yet. So grab your earbuds and find out why now might not be the time to outsource your ads management.

Are you putting conversions over community? Building your list instead of a raving fanbase?

In this episode, we're taking a look at the power of community in building your business, and asking questions around the priority we give this in allocating our ad spend.