If you've ever found a mismatch between the number of leads on Ads Manager, and the numbers on your email list.....you'll know how frustrating that can be! Which numbers do you believe? Why don't they match?!

Never fear! In this episode of Ads That Convert, I’m here to walk you through a 7 step troubleshooting process that will set your mind at ease. Once you’ve listened in, and completed each step in the process, you’ll have everything working as it should! No more inaccurate metrics, no more blaming Facebook!

 

• Starting with the basics: what are the first things to check?
• What’s happening when you have more conversions in ads manager than in your email list? 
• Setting things up to count your leads and conversions properly.
• 2 things you’ll want to check out on your landing page to ensure it’s working properly!

 

“It’s usually user error and something is not set up correctly”

“There are 2 ways for you to count a conversion or a lead having happened in Facebook”

“Even when all that’s working and you think it’s all set up properly, we’ve got more to check”

“You want to make sure that when people do click on your ad, that they’re going to the right place”

“Make sure that you’ve got an opt in button on your page”

 

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