In this episode of The Disruptionists, Jess Singh explores the importance of authenticity in branding. Jess emphasizes the value of staying true to your mission and attracting the right audience by being authentic. By sharing personal insights and stepping out of their comfort zone, Jess highlights the impact of authenticity on both personal and company brands. Tune in to learn how authenticity can revolutionize your marketing, branding, and customer relationships.

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Timestamps

[00:00:00] - Introduction

[00:00:31] Why authenticity matters so much.

[00:06:09] Embracing business mission for authenticity.

[00:07:56] Authenticity in branding.