The JourneyUP

006: Brad Semotiuk – Preserving your Brand Identity & Fueling Growth while Building an Offshore Resourcing Company


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You always need good people to power your business. 

David Alonso discusses the importance of taking risks, outsourcing, and valuing people in the staffing business with CEO Brad Semotiuk of Pure Staffing Solutions. Why is it important to trust the right people as an entrepreneur in the staffing and recruitment business? 

A special thanks to Staffing Future for sponsoring this episode! If you are interested in growing your staffing business through technology and innovation strategy, set up a consultation today! 

Show Notes:

  • How Brad "fell into" the recruitment and staffing business  (1:56) 
  • How helping a friend with his recruitment business led to a promotion (2:41) 
  • Why marketing just wasn't for Brad (4:17) 
  • Brad describes a "typical client" in his staffing business (5:18) 
  • How Brad managed his order fill issues (5:55)
  • How Brad learned to see failure as an opportunity in his business (6:43) 
  • How Brad faced logistic challenges with outsourcing in India (7:30) 
  • The importance of having a team leader that you can trust with your outsourced staff (9:03) 
  • How Brad delegates so that his personal time is less impacted with offshore logistics (11:12)
  • How will AI impact the future of offshore recruiting? (13:17) 
  • The ways that Brad motivates his staff both on the mainland and in India both financially and otherwise (14:22)
  • Strategies for creating a positive culture in a staffing and recruitment business (16:34) 
  • What are the important qualities Brad looks for when hiring staff? (19:00) 
  • The personnel structure of Brad's staffing business (19:53)
  • How does Brad solve problems and issues in his staffing business? (21:44) 
  • The biggest problem that Brad has faced recently as a CEO (24:05) 
  • Why completely outsourcing your company is a bad idea (24:52) 
  • How does Brad achieve a work-life balance as a CEO (25:33) 
  • The two personal characteristics that Brad feels you need to have as a CEO of a business (28:28) 
  • Why it's important to realize that everybody won't always be happy (29:12) 
  • An accomplishment that Brad is most proud of as a CEO in his staffing company (30:01) 
  • What success looks like a year or two from now for Brad's staffing company (32:22) 

 The Quick Fire Round 

  • Brad's best skill as CEO of his company? (33:22) 
  • Brad's worst skill as a CEO? (34:03) 
  • Brad's favorite book (34:35) 
  • Something that frustrates Brad about clients (35:37) 
  • Something people don't know about Brad (37:52) 
  • If Brad wasn't in the recruitment and staffing business, what would he do? (40:22) 

Additional Resources:

  • Listen to other episodes of The Journey Up
  • Pure Staffing Solutions
  • Staffing Future
  • ASCESS
  • The Alchemist by Paulo CoelhoASCESS
  • Tracktor S8 DJ Controller

If you are interested in listening to more recruitment business stories or wish to share your recruitment business journey, head over to The Journey Up  and listen to other informative and inspirational episodes! Feel free to contact me, David Alonso, with questions and comments.

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The JourneyUPBy David Alonso