Michael McCafferty is the creator of the software product TeleMagic and known as the “Father of CRM”. He’s been building and selling businesses over 55 years and now is out to change the world… Again!

In this episode, Michael McCafferty and I discuss:

• How we met years back
• TeleMagic and the start of CRM industry
• Major challenges he had to go through
• Marketing a software company
• Bringing a non-salesperson to the team
• Dealing with customers
• Profit first mindset
• Finding your passion and going all in
• His recent projects
• Fear as a motivator
• What he is doing today and how it is changed the world

Resources Mentioned in This Episode:

Michael’s Website

ToBeWiseApp

First thousand clients

Podcast Sponsor:

OscarHamilton