How did an animation company become one of the most innovative companies in a world where audio animatronics were a thing of the future?

“There is really no secret about our approach. We keep moving forward—opening up new doors and doing new things—because we’re curious. And curiosity keeps leading us down new paths. We are always exploring and experimenting. At WED, we call it Imagineering—the blending of creative imagination with technical know-how.”

-Walt Disney

Imagineering in a Box

Avatar Land Boat Ride

Galaxy’s Edge Star Wars

The Imagineering Story