“I think that’s probably one of the most perplexing things that perhaps people that are new to bourbon just don’t realize… and that’s what creates a lot of variability, it creates some excitement for enthusiasts as well because you get a chance to try a lot of different things.”

Humans love stories, there’s a connection. Everything that drives our behavior is stories and the stories we tell ourselves. It’s no different from paw patrol to bourbon. Today, we talk about managing single barrel selections for Pursuit and what it is that makes us latch on to single barrel offerings.