In this episode of TerraQUIP Talk, host Mike Dobrota walks through the core principles of delivering effective after-sales support in the drilling industry, and why it’s the difference between short-term sales and long-term success. From real-world rig breakdowns and spare parts strategy to on-site commissioning and client relationships, Mike outlines how the best dealers earn loyalty by showing up after the sale.

With stories from the yard and field spanning over 15 years of firsthand experience, this episode is a must-watch for contractors, equipment dealers, and anyone serious about building a resilient drilling operation.

Whether you’re evaluating suppliers, managing machinery lifecycles, or leading post-sale operations, this episode will sharpen your support systems and help you protect your bottom line.

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Timestamps:

00:00:00 - Introduction

00:01:30 - Three Parts of After-Sales Support

00:02:30 - Personal Experience in the Field

00:04:00 - Sales and Customer Relationships

00:05:00 - Study on After-Sales Support ROI

00:05:30 - Business Continuity and Risk Mitigation

00:06:30 - Optimizing Equipment Performance and Lifespan

00:08:00 - Cost Management and Return on Investment

00:10:00 - Building Customer Loyalty and Trust

00:11:30 - The Role of Spare Parts in After-Sales Support

00:13:00 - Strategies for Spare Parts Management

00:15:00 - Operational Support and Commissioning

00:25:00 - Warranty Considerations