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#006 - The Rise of Streaming TV and Eduflix
Introduction -
On today's episode I’m joined by Digital Marketing Strategist Travis Grither. In a minute we’re going to be talking about the changing landscape of media and media consumption, but first…
This Week in Marketing and Media History
This week in 1896 what is believed to be the world’s first for-profit movie theater opens in New Orleans. The theatre was called Vitascope Hall after the Vitascope - an early film projector. In the hall about 400 patrons would sit and watch 10-12 short films. The price of admission? 10 cents. For an extra 10 cents the patrons could visit the projection boot and watch the Vitascope in action and for ANOTHER 10 cents they could take home a scrap piece of film. It was so popular that the price of admission quickly increased to 50 cents.
Maybe one day we’ll get a chance to go back to a movie theatre, but luckily for us media consumption has changed a little bit since 1896. Which brings us to our main discussion - The Rise of Streaming TV.
Main Discussion - The rise of streaming TV
- Cord cutters: Tired of overpaying for cable/satellite subscriptions
- Contracts force consumers into long term deals that limit their options.
- Constantly changing prices: Unexpected price jumps make traditional TV subscriptions financially problematic.
- Instant gratification society: “Appointment viewing”
- Binge-mode: Binging is how this generation consumes content. Streaming services make binge-viewing easy and enjoyable.
What is “Subscription Fatigue?"
- Subscription Fatigue: Tired of having several subscriptions
- SVOD vs AVOD: Subscription Video on Demand provides content for a subscription fee. Advertising-based Video on Demand provides free content by requiring viewers to watch ads. Both models have their uses, and both models have their downsides.
- 73% of those who stream also consume ad supported content
Eduflix Preview
Eduflix delivers engaging, on-demand content to students, parents, alumni, and more all from the comfort of their own homes.
One stop for:
Dorm tours
Campus life
Showing off your students creative content
Highlight your faculty
Feature your athletics
Highlights, interviews, etc.
Broadcast live events.
Name the Noise
Episode 5 Answer: The man speaking in that clip was Steve Sasson who invented…. The first self-contained digital camera which is what he’s talking about in that clip. Sasson invented the camera in 1975 while working for Kodak. The camera weighed 8 pounds, had a resolution of 100 x100 which is .01 megapixels (by comparison most modern digital cameras have anywhere from 6-50 with most falling in the 10-20 megapixel range.) and the process of recording a single black and white picture to the storage cassette took 23 seconds.
Product Pitch
Zeke and Travis compete to improvise the best marketing pitch for made-up products.
Outro
Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic. Until that time remember to get out of the damn box and go be extraordinary.
Create Your Edge is a production of Creative Edge Inc.
View all episodes
By Creative Edge, IncIntroduction -
On today's episode I’m joined by Digital Marketing Strategist Travis Grither. In a minute we’re going to be talking about the changing landscape of media and media consumption, but first…
This Week in Marketing and Media History
This week in 1896 what is believed to be the world’s first for-profit movie theater opens in New Orleans. The theatre was called Vitascope Hall after the Vitascope - an early film projector. In the hall about 400 patrons would sit and watch 10-12 short films. The price of admission? 10 cents. For an extra 10 cents the patrons could visit the projection boot and watch the Vitascope in action and for ANOTHER 10 cents they could take home a scrap piece of film. It was so popular that the price of admission quickly increased to 50 cents.
Maybe one day we’ll get a chance to go back to a movie theatre, but luckily for us media consumption has changed a little bit since 1896. Which brings us to our main discussion - The Rise of Streaming TV.
Main Discussion - The rise of streaming TV
- Cord cutters: Tired of overpaying for cable/satellite subscriptions
- Contracts force consumers into long term deals that limit their options.
- Constantly changing prices: Unexpected price jumps make traditional TV subscriptions financially problematic.
- Instant gratification society: “Appointment viewing”
- Binge-mode: Binging is how this generation consumes content. Streaming services make binge-viewing easy and enjoyable.
What is “Subscription Fatigue?"
- Subscription Fatigue: Tired of having several subscriptions
- SVOD vs AVOD: Subscription Video on Demand provides content for a subscription fee. Advertising-based Video on Demand provides free content by requiring viewers to watch ads. Both models have their uses, and both models have their downsides.
- 73% of those who stream also consume ad supported content
Eduflix Preview
Eduflix delivers engaging, on-demand content to students, parents, alumni, and more all from the comfort of their own homes.
One stop for:
Dorm tours
Campus life
Showing off your students creative content
Highlight your faculty
Feature your athletics
Highlights, interviews, etc.
Broadcast live events.
Name the Noise
Episode 5 Answer: The man speaking in that clip was Steve Sasson who invented…. The first self-contained digital camera which is what he’s talking about in that clip. Sasson invented the camera in 1975 while working for Kodak. The camera weighed 8 pounds, had a resolution of 100 x100 which is .01 megapixels (by comparison most modern digital cameras have anywhere from 6-50 with most falling in the 10-20 megapixel range.) and the process of recording a single black and white picture to the storage cassette took 23 seconds.
Product Pitch
Zeke and Travis compete to improvise the best marketing pitch for made-up products.
Outro
Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic. Until that time remember to get out of the damn box and go be extraordinary.
Create Your Edge is a production of Creative Edge Inc.