Share Create Your Edge: A Marketing Podcast
Share to email
Share to Facebook
Share to X
By Creative Edge, Inc
The podcast currently has 9 episodes available.
On this episode of Create Your Edge we sat down with 3 local real estate legends to talk all things real estate!
Create Your Edge: A Marketing Podcast is back again! This month we’re discussing the customer journey. What is it? What steps can your business take to help customers engage in your journey? Find out on this episode of Create Your Edge!
Introduction -
In just a minute we’ll be discussing the customer journey , but first we’re going to take a quick trip to the past for This Week in Media History.
This Week in Media History
On August 3, 1977 Radio Shack unveiled the TRS-80 personal computer, which with the Apple and Commodore would form the “1977 Trinity” of mass-produced and mass-marketed home computers.
The TRS-80 had a full-stroke QWERTY Keyboard, a Zilog Z80 processor, and 4 KILObytes of DRAM (Which was 4 times as much as many similar 8-bit computers at the time).
What is a customer journey?
Outro - Thanks for joining us for another episode of Create Your Edge! Until next time, remember to get out of the damn box and go be extraordinary.
It’s the return of Create Your Edge: A Marketing Podcast! This month we sit down with Dennis Riney, Founder and CEO of Premier Physical Therapy to talk all things small business marketing. What are some of the marketing challenges small businesses face, and how can you overcome them? Find out on this episode of Create Your Edge!
Introduction -
On today's episode I’m joined by Digital Marketing Strategist Travis Grither. In a minute we’re going to be talking about the changing landscape of media and media consumption, but first…
This Week in Marketing and Media History
This week in 1896 what is believed to be the world’s first for-profit movie theater opens in New Orleans. The theatre was called Vitascope Hall after the Vitascope - an early film projector. In the hall about 400 patrons would sit and watch 10-12 short films. The price of admission? 10 cents. For an extra 10 cents the patrons could visit the projection boot and watch the Vitascope in action and for ANOTHER 10 cents they could take home a scrap piece of film. It was so popular that the price of admission quickly increased to 50 cents.
- Cord cutters: Tired of overpaying for cable/satellite subscriptions
- Contracts force consumers into long term deals that limit their options.
- Constantly changing prices: Unexpected price jumps make traditional TV subscriptions financially problematic.
- Instant gratification society: “Appointment viewing”
- Binge-mode: Binging is how this generation consumes content. Streaming services make binge-viewing easy and enjoyable.
What is “Subscription Fatigue?"
- Subscription Fatigue: Tired of having several subscriptions
- SVOD vs AVOD: Subscription Video on Demand provides content for a subscription fee. Advertising-based Video on Demand provides free content by requiring viewers to watch ads. Both models have their uses, and both models have their downsides.
- 73% of those who stream also consume ad supported content
Eduflix Preview
Eduflix delivers engaging, on-demand content to students, parents, alumni, and more all from the comfort of their own homes.
One stop for:
Dorm tours
Campus life
Showing off your students creative content
Highlight your faculty
Feature your athletics
Highlights, interviews, etc.
Broadcast live events.
Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic. Until that time remember to get out of the damn box and go be extraordinary.
Introduction
On today's episode I’m joined by Streaming TV specialist Jacob King. In a minute we’re going to be talking about a very exciting new tool that gives companies their very own custom streaming platform, but first...
This Week in Marketing History
Today is June 15th! This week in 1955 Tim Berners-Lee was born in London, England. Tim Berners-Lee is an engineer and computer scientist and he’s most well known for inventing the world wide web. In 1989 while working at CERN (most people are familiar with CERN thanks to their large-hadron collider which slams subatomic particles together at incredibly high speeds in an attempt to unlock the mysteries of our universe) Berners-Lee proposed a project that would combine the concept of hypertext (text displayed on a computer that hyperlinks to other text that is immediately accessible) with the internet. This idea was the genesis of the world wide web. Berners-Lee would go on to publish the very first web site on December 20, 1990.
Main Discussion (Streaming TV Apps)
What does a streaming app do?
Who is the app for?
I already offer streaming through other services. Why should I have an app?
Name the Noise
It’s time for Name the Noise. In this segment I will play a short audio clip that is related to marketing or the history of marketing in some way. It’s your job as our listeners and viewers to figure out what the sound is.
Listener Questions
In future episodes we want YOUR questions! If there’s something YOU want to ask us check out our social media for upcoming show topics and submit your questions!
Jacob and Julie compete to improvise the best marketing pitch for their made-up products.
Thanks for joining us for another episode of Create Your Edge! Come back next month when I’ll be joined by a new expert to break down another marketing topic. Until that time remember to get out of the damn box and go be extraordinary.
This Day in Marketing History - Today is May 5th:
On this day 1864 Nellie Bly was born in Cochran’s Mills, Pennsylvania. Nellie was an incredibly talented woman in several fields, but is probably most known as a journalist. She famously traveled around the world in 72 days. After being inspired by Jules Verne’s famous “Around the World in 80 Days” she convinced her editor at the New York World to let her make the trip which ended up setting a world record.
Why You Need Creative Video
What is Creative video?
Transform Your Image
Name the Noise - It’s time for Name the Noise. In this segment I will play a short audio clip that is related to marketing or the history of marketing in some way. It’s your job as our listeners and viewers to figure out what the sound is.
Listener questions - In future episodes we want YOUR questions! We’ll be devoting a whole segment to answering your burning marketing dilemmas so if there’s something YOU want to ask us check out our social media for upcoming show topics and submit your questions!
Product Pitch - In this segment I give each guest a customer they will be selling to (dog owner, teacher, butcher, farmer etc.) and a handful of cards with words on them. The guests then picks two of the words to combine into a product and then they each have ~1 minute to sell me (playing the customer) the product. I will then decide who had the better pitch.
On this episode we have some simple advice from two digital marketing experts that can help you navigate the digital marketing landscape during turbulent times.
Today is April 14th:
Introduction to guest and topic - Let’s fast forward from the dawn of the motion picture in 1894 to 2020 and the constantly evolving world of social media marketing. On today’s episode I’m joined by our director of digital strategy Cody Lunsford and Digital Marketing Strategist Myles Murphy. Cody and Myles welcome to Create Your Edge.
Main discussion (How to Market During a Crisis: 4 Expert Tips You Can Apply Today)
1. Digital attention is at an all-time high
Should you advertise during the COVID 19 pandemic? Is advertising during a down market worth it? What's the best way to market your company right now? Answers to those questions and more on this episode of Create Your Edge: A Marketing Podcast.
This episode isn’t going to follow our normal format because this is a special topic that we wanted to address, and we’re all recording from our own homes right now, but we thought it was important to get together and discuss what companies should be doing during this turbulent and unsure time.
Here’s another example. During the 1981-82 recession McGraw Hill research analyzed 600 companies and found that sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising.
2) Why does advertising during uncertain times or when the economy is struggling work?
3) Ok we know that you should continue advertising during uncertain market times, but how should you do it?
Resources:
https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/#7493c6294608
https://www.ocreativedesign.com/when-times-are-good-you-should-advertise-when-times-are-bad-you-must-advertise/
https://www.forbes.com/sites/paultalbot/2020/03/19/how-the-coronavirus-pandemic-impacts-marketing-strategy/#335aea6a4dc2
https://thriveagency.com/news/10-digital-marketing-ideas-to-consider-during-the-coronavirus/
https://www.forbes.com/sites/markbeech/2020/03/25/covid-19-pushes-up-internet-use-70-streaming-more-than-12-first-figures-reveal/#961d23c3104e
Welcome to Create Your Edge: A Marketing Podcast. I'm your host Bryan Schilligo. Every month we learn about the history of marketing, take an expert-lead deep dive into an interesting new marketing topic, and have a little bit of fun.
This Day in Marketing History - Today is March 10th
But whoever should get credit for inventing the phone it’s safe to say our industry and countless others wouldn’t be the same if it hadn’t been for that first humble telephone call.
Main discussion - So Jason our podcast is called Create Your Edge, and that name is obviously inspired by the name of our company, Creative Edge, why don’t you tell us a little bit about how Creative Edge was born and why you chose that name.
So let’s talk about what this show is and why we’re doing it.
So that’s a little bit about us and what you can look forward to on this show. Now let’s get to our next segment where you, the listener, get to join in on the fun.
Name the Noise - It’s time for Name the Noise. In this segment I will play a short audio clip that is related to marketing or the history of marketing in some way. It’s your job as our listeners and viewers to figure out what the sound is.
Follow us on Facebook, Twitter or Instagram and comment your guess on this episode’s post. While you’re doing that go ahead and subscribe to our channel to make sure you don’t miss an episode. We’ll reveal what the sound was in the next episode!
Listener questions - In future episodes we want to hear YOUR questions! We’ll be devoting a whole segment to answering your burning marketing dilemmas so if there’s something YOU want to ask us check out our social media for upcoming show topics and submit your questions!
Product Pitch - I give the guest a customer they will be selling to (dog owner, teacher, butcher, farmer etc.) and a handful of cards with words on them. The guest then picks two of the words to combine into a product and then they have ~1 minute to sell me (as the customer) the product.
Thanks for joining us for the very first episode of Create Your Edge! Come back next month when I’ll be sitting down with Creative Edge’s Director of Digital Strategy, Cody Lunsford and Digital marketing strategist Myles Murphy to talk about Facebook marketing and more. Until that time remember to get out of the damn box and go be extraordinary.
The podcast currently has 9 episodes available.