For episode 6 of Grow Outbound, Ben sits down with Tyler Nichols from Second Nature to talk about outbound prospecting from the vendor side. Second Nature has built a successful brand in the single family property management industry, but it didn't happen overnight. Tyler talks about his experience in sales, and the skills he has developed as an outbound sales professional. We walk through the early days of Filter Easy, taking people from "unaware to aware", and building a sales process that's focused on solving a problem. Tyler also shares how gratitude deepens connection and builds long-lasting relationships with customers. We hope you enjoy it!