In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.

In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!

Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Show Notes

My Inquiry Workflow (1:22)

What is the goal of your podcast? (2:02)

Potential Podcast Goals (2:23)

• Positioning yourself as an expert in your field
• Content marketing your business through podcast episodes and driving listeners to your services.
• Selling products or goods that are relevant to topics you want to cover
• Networking with other industry experts as guests on your show
• Growing your audience on podcast and social media
• Adding value to your existing audience
• Financial gain from sponsorships

Measuring Your Goals (2:52)

Consider Your Budget (3:56)

Startup Expenses: $200 (4:09)

• Podcasting Gear
• Royalty Free Music
• Hosting

Optional Expenses: (4:41)

• Website Build & Hosting for your show notes
• Hiring Podcast Consultant & Producer
• Hiring Graphic Designer for Assets and Promotional Materials
• Transcription Services for Accessibility
• And Guest gifting

How much time do you have/want to dedicate to your podcast? (5:13)

What do you want to call your podcast? (7:29)

Podcast Naming Exercise (7:52)

• Get out a piece of paper
• Write out words you associate with your primary topics
• Write out words you’d associate with your brand
• Write down catchy or special phrases to you
• Write down any and all titles
• Underline all of the words that stand out to you the most. 
• If there are any new phrases that come to mind after that exercise, write them down
• Go back through with a different color pen and circle your top three-five choices.
• Look up those title options on Apple podcast app and see if anyone else is using it. 
• Send the remaining titles to your close friends to vote on their favorite.
• Finally, consider their feedback, but choose the one that resonates with you.

Three Women I’m cheering for This Week (13:04)

Amanda Warfield

LaShonda Brown

April Temple

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