Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties.

Discover actionable insights to enhance your performance and create a seamless prospect experience.

Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement.

I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing.

Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management.

In this episode, we discuss:

* Ronald's Background: Discover Ronald’s journey from leasing to training and his unique perspective on multifamily operations.

* Easy Wins for Marketing and Leasing: Practical tips for improving first impressions, website audits, lead management, and maximizing Google business listings.

* Closing Strategies: How to ensure your leasing team is effectively closing deals and maintaining high occupancy rates.

* The Role of Technology: Insights into the balance between self-service options and maintaining a personal touch in leasing.

* The Importance of Communication: Bridging the gap between marketing and leasing teams to create a seamless prospect experience.

* Join us as we share strategies to optimize your marketing and leasing efforts, helping you achieve that crucial 1% improvement in performance.

For more episodes and resources, visit MultifamilyMediaNetwork.com.

marketing performance, leasing strategies, multifamily properties, Ronald Harrington, Janet Rosseth, multifamily marketing, property management, leasing tips, marketing optimization, prospect experience, digital audits, retention strategies

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