What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.
Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge everything you thought you knew about success. Steve shares his unconventional career journey, the power of self-investment, and how strategic risk-taking and daily development can unlock new opportunities.
If you’re navigating a career transition or feel stuck in a role that no longer serves you, this is the episode you didn’t know you needed.
🎧 What’s Covered in This Episode:
-Why is personal growth the most important investment you’ll ever make in your career?
-What strategies can help you stand out during job searches and career transitions?
-The future of career loyalty is shifting—employees now prioritize purpose and growth over tenure.
-How can networking, self-assessment, and intentional branding create long-term professional momentum?
🎙 Listen now and start building the career that aligns with your potential, not just your current position.
📌 Don’t forget to follow, rate, and share this episode with a friend or mentor on their career journey!
🔗 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📲 #OptimizedPodcast #CareerGrowth #PersonalBranding #InvestInYourself #NetworkingTips #JobSearchStrategy #ProfessionalDevelopment #MarketingAndHR #WorkplaceSuccess #LifelongLearning #CareerTransitions

What do endurance running and leadership in business have in common? More than you think.
In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.
From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and routine shape high performers—both on the pavement and in the boardroom. Whether you're leading a team, training for a race, or simply striving for your next personal best, this episode will leave you inspired to move forward with clarity and purpose.
🎧 What’s Covered in This Episode:
-Why does stepping outside your comfort zone lead to growth in both business and life?
-What small shifts in your routine can significantly impact long-term performance?
-The most successful leaders view rest and recovery as strategic tools—not weaknesses.
-How can self-care and team support elevate your leadership impact and endurance?
🎙 Listen now to discover how daily movement, intentional reflection, and staying connected to your “why” can fuel your personal and professional journey.
📌 Don’t forget to follow, rate, and share this episode with your team or accountability group!
🔗 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📲 #OptimizedPodcast #LeadershipLessons #BusinessAndRunning #MarketingPerformance #Teamwork #ResilientLeadership #RunToLead #SelfCareForLeaders #FindYourWhy #ContinuousImprovement

Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention?
In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , founder of SLG Consulting, to explore the evolving landscape of multifamily housing. They discuss how PropTech is both an opportunity and a challenge, why leasing teams must focus on brand loyalty, and how marketing and leasing can work together to create seamless customer experiences. If you're curious about the future of leasing and how to stay ahead, this episode is a must-listen!
What's Covered in this Podcast?
🔹 Why is centralization in leasing becoming essential for improving customer experience?
🔹 What role does specialization play in making leasing teams more efficient?
🔹 The most successful multifamily brands prioritize loyalty and seamless customer experiences to retain residents.
🔹 How can AI and automation support leasing teams without replacing the human touch?
🎧 Listen now to learn how to optimize your leasing strategy, improve resident retention, and future-proof your business!
Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!
🔖 #MultifamilyMarketing #LeasingSuccess #PropTech #CustomerExperience #BrandLoyalty #ResidentRetention #AIinLeasing #OptimizedPodcast

In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction?
The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?
In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai https://www.linkedin.com/in/eden-chai/?originalSubdomain=ca dive deep into the challenges of multifamily marketing and leasing.
They explore why phone communication remains one of the most effective (yet underutilized) tools, how voicemails can drastically improve engagement, and the surprising ways market pressures are reshaping marketing strategies.
If you're struggling with lead conversion, unanswered emails, or the role of AI in leasing, this episode is a must-listen.
🔹 Why is phone communication still the most effective tool for leasing success?
🔹 What impact do market pressures have on marketing budgets and lead engagement strategies?
🔹 The top-performing properties prioritize human interaction over automated messages to boost conversion rates.
🔹 How can leasing teams optimize their communication strategies to convert more leads?
🎧 Listen now and discover how to eliminate marketing friction, optimize lead engagement, and boost conversions in multifamily leasing!
📌 Follow & Subscribe for expert insights on marketing, lead conversion, and customer experience in the multifamily industry.
Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!
🔖 #MultifamilyMarketing #LeasingStrategy #LeadEngagement #PropertyManagement #CustomerExperience #MarketingFriction #RealSpillPodcast

What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing.
In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to managing multiple lease-ups, Cory shares the strategies that help properties thrive. He also opens up about personal growth, leadership, and the impact of his work with NAA's NextGen committee. If you’re looking for insights on optimizing multifamily success, this episode is for you!
🔹 Why is collaboration between marketing and operations essential for property success?
🔹 What strategies can create standout resident experiences in a competitive leasing market?
🔹 The right daily performance metrics can help streamline lease-up management.
🔹 How can personal growth and morning routines drive success in multifamily leadership?
🎧 Don’t miss this insightful conversation—listen now on your favorite podcast platform!
📌 Follow & Subscribe for expert insights on multifamily marketing, property management, and leadership.
Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!
🔖 #MultifamilyMarketing #PropertyManagement #Leasing #ResidentExperience #CommunityEngagement #MarketingStrategy #NAANextGen #RealSpillPodcast
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The world of multifamily marketing is evolving at lightning speed.
With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?
In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the impact of the pandemic on leasing practices, and why an omnichannel approach is key to success. Whether you're in the industry or just curious about where marketing technology is headed, this episode is packed with insights you don’t want to miss!
🔹 Why is focus crucial when adopting new marketing technologies?
🔹 What role did the pandemic play in accelerating tech adoption in leasing?
🔹 The future of marketing will prioritize cohesive, data-driven experiences.
🔹 How can AI enhance customer experiences while maintaining a personal touch?
Tune in now to hear expert insights from Jacob Carter on the future of marketing, automation, and customer experience!
🎧 Listen now on your favorite podcast platform!
📌 Follow & Subscribe for more insights on marketing, AI, and the future of customer experience.
🔖 #MarketingTechnology #AI #MultifamilyMarketing #Leasing #Automation #CustomerExperience #OmniChannel #NurtureBoss #OptimizedPodcast
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📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.
🚀 From startup lessons to product evolution, Marc shares insider insights on how HelloData is redefining efficiency, helping developers, operators, and marketers make smarter decisions—without the headache of manual data entry. Whether you're in acquisitions, leasing, or marketing, there's something in this conversation for you!
🔍 In This Episode, We Cover:
✔ Why is traditional data collection inefficient for multifamily professionals?
✔ What makes HelloData a game-changer in automation and market surveys?
✔ The company has grown to 12 employees, proving its success in the competitive proptech space.
✔ How does AI-driven automation improve decision-making for leasing and property management?
💡 Ready to optimize your workflow and stay ahead in the real estate game? Tune in now!
🎧 Subscribe, share, and leave a review to help us bring more industry-leading insights to you!
Visit ⁠www.multifamilymedianetwork.com⁠ to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📢 Join the conversation! Share your thoughts using #TheRealSpill #PropTech #HelloData #Multifamily #RealEstateTech #StartupGrowth

When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode,
Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.
Janet shares powerful insights on creating a centralized hub of resources through the Multifamily Media Network, making it easier for individuals and organizations to contribute, recover, and prepare. This episode is not just about awareness—it's about action, collaboration, and resilience.
What’s Covered in This Episode:
-Why is community support vital during natural disasters?
-What initiatives is the Multifamily Media Network undertaking to assist disaster-impacted communities?
-The importance of sharing experiences to foster preparedness and recovery.
-How can listeners contribute to a growing network of resources and stories?
Be part of the movement! Tune in to learn how you can make a difference in disaster recovery efforts. Share your stories, insights, and resources with us to strengthen our community’s resilience.
Subscribe to PropTech Pulse on Spotify and Apple Podcasts for weekly episodes featuring innovators in real estate technology, and don’t forget to leave a review to share your thoughts!
Click subscribe @MultifamilyMediaNetwork in YouTube and stay up to date on our vast network of multifamily professional hosting podcasts on all the industry hot topics!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
#NaturalDisasters #CommunitySupport #DisasterRecovery #MultifamilyHousing #Resilience #RecoveryResources #HelpTheHelpers

Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network

Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth