Optimized: A Marketing Performance Podcast

Optimized: A Marketing Performance Podcast

By Janet RossethBusinessMarketing
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Optimized: A Marketing Performance Podcast episodes

  • 014 - Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast

    Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast

    Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams.
    Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual strengths. Jared unpacks how to "schedule your emergencies," offering practical tips for handling the inevitable disruptions that come with property management.
    Whether you're managing teams, leasing apartments, or leading at a corporate level, this conversation is packed with insights to help you optimize your performance by 1% every day.
    If you found this episode valuable, please like, share, and subscribe to stay updated on all things multifamily and marketing! What are you doing to optimize your performance 1% every day? Please let us know in the comments.
    Want more multifamily content? Subscribe to ​⁠ @MultifamilyMediaNetwork  and enjoy podcasts led by seasoned multifamily pros on all the important multifamily topics from maintenance to leadership and personal development.

    55 min
  • 013 - Optimizing the Army of One - Optimized!

    Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty

    How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio.
    Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites.
    In this episode, we unpack how Ashley balances a marketing role with over 5,500 units, the tools and processes that keep her organized, and the importance of vendor partnerships and cross-team collaboration. From PropTech solutions like CRMs to revamping property websites, Ashley shares invaluable insights for anyone desiring to optimize their marketing game — especially if you're working solo!
    If you feel Optimized after listening to this episode, please take a moment to like, subscribe, and leave a comment about your marketing journey! Also, visit  @MultifamilyMediaNetwork  for great multifamily-centered content and stay current on the latest industry trends.

    54 min
  • 012 - Optimizing Your Career Growth with guest Brian Rosenblatt - Optimized

    Unlocking Multifamily Marketing Secrets with guest Brian Rosenblatt

    Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage!
    In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From his humble beginnings in staffing to becoming a marketing powerhouse in multifamily real estate, Brian’s story is one of resilience, intention, and growth. He shares how he found his voice in the industry, navigated the competitive landscape of New York real estate, and leveraged opportunities to build a powerful professional network.
    Join us as we discuss the importance of setting personal growth goals, breaking out of comfort zones, and the impact of networking beyond your local market. Whether you’re a seasoned marketer or just getting started in the multifamily space, Brian’s journey offers valuable insights into making the most of your career.
    Learn actionable strategies for professional development, including attending national conferences, learning from peers, and taking calculated risks. If you’re inspired by Brian’s story and eager for more insights into optimizing your career in multifamily marketing, make sure to like, subscribe, and share this episode.
    Stay tuned for more incredible conversations with leaders who are making waves in the industry. And don’t forget to check out the Multifamily Media Network for even more content to fuel your growth!

    42 min
  • 011 - Auditing Your Processes - Optimized!

    How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts

    I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch
    From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization.
    Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and eliminate friction points to enhance your marketing efforts.
    Be sure to LIKE this video and SUBSCRIBE to our channel for more marketing insights and multifamily content!
    In this episode, you'll discover the importance of regular audits, the impact of optimizing Google business listings, and how to ensure a smooth transition from digital touchpoints to in-person interactions.
    Plus, get personal tips from our experts on how they optimize their daily lives for success.
    Visit MultiFamilyMediaNetwork.com for more! Like, Comment & Subscribe

    54 min
  • 010 - Marketing Your Marketing - Optimized!

    Looking to boost your multifamily marketing strategy?

    Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions.
    In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive experience in digital strategies and branding. Together, we delve into:
    Building a Marketing Role: How Lauren elbowed her way into a corporate marketing position.

    Goal Alignment: The importance of aligning marketing strategies with business goals.

    Case Studies: The value of creating case studies to champion marketing initiatives.

    Consultant Insights: The benefits of using external consultants to audit and optimize your marketing efforts.

    We also share practical tips on how to remain nimble and proactive in a constantly evolving industry.
    For more expert advice and industry insights, visit MultifamilyMediaNetwork.com.
    Timestamps:
    00:01 - Introduction: Janet Rosseth and Lauren Dewey
    00:53 - Meeting Through Networking: The Power of Industry Connections
    02:18 - Lauren Dewey’s Journey in Multifamily Marketing
    04:03 - Creating Opportunities and Building a Marketing Role
    06:34 - Aligning Marketing with Business Goals
    08:48 - Successful Marketing Projects: Case Study Examples
    12:18 - Handling Budget Constraints and Stakeholder Expectations
    17:00 - The Importance of External Consultants
    20:05 - Auditing Tech Stacks for Optimal Performance
    24:05 - Proactive vs. Reactive Marketing Strategies
    29:00 - Personal Optimization Tips: Zooming Out for Better Perspective
    31:40 - How to Connect with Lauren Dewey and Final Thoughts
    If you enjoyed this episode, please like, comment, and subscribe to our channel for more tips on optimizing your multifamily marketing strategy. Share your favorite takeaways in the comments below and visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.

    35 min
  • 009 - Optimizing Under Stress - Optimized!

    5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth

    Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits.
    Join Janet Rosseth as she shares practical tips to improve your well-being.
    Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
    I'm your host, Janet Rosseth, a 25-year veteran in multifamily marketing.
    In today's solo episode, we're diving deep into optimizing under stress.
    Whether you're dealing with personal, professional, or societal pressures, these five essential habits can help you navigate and thrive.
    00:00 - Introduction and the importance of optimizing under stress
    02:16 - The Five Laws of Surviving Stress: Overview
    04:37 - Sleep: The underrated game-changer
    06:55 - Exercise: Prioritizing movement in small, impactful ways
    09:11 - Decent Food: The 80-20 rule for a balanced diet
    11:32 - Water: The benefits of hydration and being around water
    13:58 - Getting Outside: Nature's role in reducing stress
    16:17 - Combining the Five Laws for maximum impact
    18:30 - Practical tips for integrating these habits into your daily life
    19:52 - Conclusion and final thoughts
    If you enjoyed this episode, please like, share, and subscribe to our channel for more tips on optimizing your life.
    Leave a comment below with your favorite stress-reducing habit or any new ones you plan to try.
    Visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.

    20 min
  • 008 - Building KPIs with Anne Baum - Optimized!

    Marketing Performance & Data Insights with Anne Baum | Optimized Podcast

    In this episode, Janet Rosseth interviews Anne Baum from Town Properties.
    They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing.
    Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations.
    I've got an exciting marketing performance podcast for you today! #MustWatch
    From the experts at MultiFamilyMediaNetwork.com, this episode of Optimized, hosted by Janet Rosseth, delves into the power of data in multifamily marketing.
    You'll learn how to leverage historical insights, optimize marketing strategies, and achieve incremental improvements for a 1% better performance in personal and professional life.
    Be sure to LIKE this video and SUBSCRIBE to our channel for more multifamily marketing content!

    54 min
  • 007 Deconstructing Multifamily Marketing Tactics with Scott Hill from Perq

    This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States.


    To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference


    This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq.


    Discover the secrets to optimizing lead management and marketing spend for superior results.


    You'll learn actionable strategies to boost conversion rates, reduce renter acquisition costs, and leverage digital marketing to stay ahead.


    Be sure to LIKE this video and SUBSCRIBE to our channel for more valuable content on multifamily marketing!



    Episode Summary:


    - Janet Rosseth, a 25-year veteran in multifamily marketing, hosts Scott Hill from Perq


    - Scott shares his journey from high-considered purchase retail to multifamily marketing


    - Discusses the importance of integrating lead management with marketing spend


    - Highlights the impact of digital marketing strategies and conversion optimization


    - Reveals common industry pain points and practical solutions for marketers and leasing teams


    - Offers insights on leveraging Google Business profiles and ensuring no missed calls


    - Provides a roadmap for implementing efficient marketing strategies within 90 days



    Visit MultiFamilyMediaNetwork.com for more!

































































    #MultifamilyMarketing #DigitalMarketing #LeadManagement #MarketingEfficiency #ConversionOptimization #PropertyManagement #MarketingStrategies #RealEstateMarketing #Perk #JanetRosseth

    44 min
  • 006 - Wins Within Reach with Ronald Harrington - Optimized!

    Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast

    Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties.
    Discover actionable insights to enhance your performance and create a seamless prospect experience.
    Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement.
    I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing.
    Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management.
    In this episode, we discuss:
    * Ronald's Background: Discover Ronald’s journey from leasing to training and his unique perspective on multifamily operations.
    * Easy Wins for Marketing and Leasing: Practical tips for improving first impressions, website audits, lead management, and maximizing Google business listings.
    * Closing Strategies: How to ensure your leasing team is effectively closing deals and maintaining high occupancy rates.
    * The Role of Technology: Insights into the balance between self-service options and maintaining a personal touch in leasing.
    * The Importance of Communication: Bridging the gap between marketing and leasing teams to create a seamless prospect experience.
    * Join us as we share strategies to optimize your marketing and leasing efforts, helping you achieve that crucial 1% improvement in performance.
    For more episodes and resources, visit MultifamilyMediaNetwork.com.
    marketing performance, leasing strategies, multifamily properties, Ronald Harrington, Janet Rosseth, multifamily marketing, property management, leasing tips, marketing optimization, prospect experience, digital audits, retention strategies
    #MarketingPerformance #LeasingStrategies #MultifamilyProperties #RonaldHarrington #JanetRosseth #PropertyManagement #MultifamilyMarketing #ProspectExperience #RetentionStrategies

    49 min
  • 005 - Branding Beyond Logos - Optimized!

    Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth!
    In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative.
    Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day.
    Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network!
    Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding in the multifamily industry.
    In this episode, Stacey shares her journey from property management to launching a specialized creative agency and provides valuable insights on:
    *Convincing stakeholders of the importance of comprehensive branding.
    *Creating a brand strategy that goes beyond just logos and color palettes.
    *Utilizing psychographics and resident demographics to inform branding decisions.
    *Maintaining brand consistency through efficient processes and employee training.
    *Measuring the ROI of branding efforts and understanding its long-term impact.
    We also discuss practical tips for optimizing your marketing efforts, from enhancing your property's visual identity to crafting compelling messaging that resonates with your target audience.
    Whether handling a new development or considering a corporate rebrand, this episode is packed with actionable advice to help elevate your branding game.
    For more resources, podcasts, and blogs, visit multifamilymedianetwork.com.
    Don’t forget to like, subscribe, and hit the notification bell to stay updated with our latest episodes.
    multifamily branding, marketing optimization, property management branding, brand strategy, Zipcode Creative, Cadence Marketing Solutions, Janet Rosseth, Stacey Feeney, multifamily marketing, brand consistency, branding ROI, multifamily media network
    #MultifamilyBranding #MarketingOptimization #PropertyManagement #BrandStrategy #ZipcodeCreative #CadenceMarketingSolutions #OptimizedPodcast #MultifamilyMarketing #BrandingROI

    46 min

About Optimized: A Marketing Performance Podcast

From the publisher's feed

Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut…