Optimized: A Marketing Performance Podcast

Optimized: A Marketing Performance Podcast

By Janet RossethBusinessMarketing
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Optimized: A Marketing Performance Podcast episodes

  • 024 - The Journey of Nurture Boss: From Idea to Impact with Jacob Carter

    The world of multifamily marketing is evolving at lightning speed.
    With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?
    In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the impact of the pandemic on leasing practices, and why an omnichannel approach is key to success. Whether you're in the industry or just curious about where marketing technology is headed, this episode is packed with insights you don’t want to miss!
    🔹 Why is focus crucial when adopting new marketing technologies?
    🔹 What role did the pandemic play in accelerating tech adoption in leasing?
    🔹 The future of marketing will prioritize cohesive, data-driven experiences.
    🔹 How can AI enhance customer experiences while maintaining a personal touch?
    Tune in now to hear expert insights from Jacob Carter on the future of marketing, automation, and customer experience!
    🎧 Listen now on your favorite podcast platform!
    📌 Follow & Subscribe for more insights on marketing, AI, and the future of customer experience.
    🔖 #MarketingTechnology #AI #MultifamilyMarketing #Leasing #Automation #CustomerExperience #OmniChannel #NurtureBoss #OptimizedPodcast
    Would you like any tweaks or additional details? 🚀

    46 min
  • 023 - Can't Live Without it Tools - Meet HelloData

    📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.
    🚀 From startup lessons to product evolution, Marc shares insider insights on how HelloData is redefining efficiency, helping developers, operators, and marketers make smarter decisions—without the headache of manual data entry. Whether you're in acquisitions, leasing, or marketing, there's something in this conversation for you!
    🔍 In This Episode, We Cover:
    ✔ Why is traditional data collection inefficient for multifamily professionals?
    ✔ What makes HelloData a game-changer in automation and market surveys?
    ✔ The company has grown to 12 employees, proving its success in the competitive proptech space.
    ✔ How does AI-driven automation improve decision-making for leasing and property management?
    💡 Ready to optimize your workflow and stay ahead in the real estate game? Tune in now!
    🎧 Subscribe, share, and leave a review to help us bring more industry-leading insights to you!
    Visit ⁠www.multifamilymedianetwork.com⁠ to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
    📢 Join the conversation! Share your thoughts using #TheRealSpill #PropTech #HelloData #Multifamily #RealEstateTech #StartupGrowth

    49 min
  • 022 - Wildfires California

    When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode,
    Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.
    Janet shares powerful insights on creating a centralized hub of resources through the Multifamily Media Network, making it easier for individuals and organizations to contribute, recover, and prepare. This episode is not just about awareness—it's about action, collaboration, and resilience.
    What’s Covered in This Episode:
    -Why is community support vital during natural disasters?
    -What initiatives is the Multifamily Media Network undertaking to assist disaster-impacted communities?
    -The importance of sharing experiences to foster preparedness and recovery.
    -How can listeners contribute to a growing network of resources and stories?
    Be part of the movement! Tune in to learn how you can make a difference in disaster recovery efforts. Share your stories, insights, and resources with us to strengthen our community’s resilience.
    Subscribe to PropTech Pulse on Spotify and Apple Podcasts for weekly episodes featuring innovators in real estate technology, and don’t forget to leave a review to share your thoughts!
    Click subscribe @MultifamilyMediaNetwork in YouTube and stay up to date on our vast network of multifamily professional hosting podcasts on all the industry hot topics!
    Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
    #NaturalDisasters #CommunitySupport #DisasterRecovery #MultifamilyHousing #Resilience #RecoveryResources #HelpTheHelpers

    7 min
  • 021 - 2024 Wrap-Up - Behind the Scenes of the Multifamily Media Network

    Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network

    Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025!
    In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to empower multifamily professionals.
    Jennifer shares the network’s origin story, from the vision of founders Mike Brewer and Paul Marks to the rapid expansion of content covering everything from marketing and leasing to PropTech and maintenance. Along the way, hear how moments like Podcast Palooza at Apartmentalize and episodes inspired by Hurricane Helene’s aftermath have galvanized the industry.
    Janet and Jennifer also highlight exciting plans for 2025, including partnerships with Retcon and Blueprint, plus more opportunities for hosts and guests to elevate their voices. As always, the focus remains on delivering quality content that helps listeners achieve their 1% better, whether they’re exploring improved leadership strategies or expanding their maintenance skills.
    If this episode inspires you, be sure to subscribe to @MultifamilyMediaNetwork on YouTube or listen/subscribe to Optimized! on your favorite platform. Explore a world of perspectives from marketers, maintenance pros, PropTech innovators, and more.
    Visit www.multifamilymedianetwork.com to subscribe to our newsletter and enjoy our vast library of podcast episodes and blogposts and from industry pros on all topics related to leadership, personal development, marketing, leasing, customer experience, maintenance and more..
    Like, comment, and share with your network—you might just spark a conversation that changes the game!

    37 min
  • 020 - Navigating the Senior Housing Marketing Landscape with Lacy Jungman

    Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth

    Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day.
    Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the transformative power of the Working Genius model.
    Senior Living Defined: Independent living, assisted living, and memory care — what they are and why understanding them matters.
    Marketing Strategies: How to engage different audiences, from adult children to tech-savvy grandchildren.
    Sales Cycle Dynamics: Why senior housing requires empathy, patience, and meaningful conversations to untangle emotions and drive decisions.
    Working Genius in Action: How this innovative model can transform team dynamics, boost productivity, and even improve personal relationships.
    Practical Takeaways: Tips for managing time, being present, and growing 1% better every day — personally and professionally.
    If this episode inspired you, hit that like button, share it with your network, and subscribe  @MultifamilyMediaNetwork  for more insights into multifamily trends and leadership strategies. Don’t forget to comment — what’s your “1% better” strategy?
    Visit www.multifamilymedianetwork.com to subscribe to our newsletter and explore podcasts and blogs from multifamily industry pros on all the topics related to multifamily.

    42 min
  • 019 - Transforming Multifamily Marketing: The Power of CX with Laurel Zacher

    Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI.

    Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily.
    What You’ll Learn:
    Why CX is the new frontier in multifamily marketing
    How to map the customer journey to identify pain points and optimize experiences
    The role of automation, AI, and human touch in creating seamless interactions
    Practical strategies for retaining residents and boosting revenue
    Data-driven decision-making and its impact on marketing efficiency
    “Your resident retention strategy starts the day they move in.” – Laurel Zacher
    Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day.
    Connect with Laurel Zacher on LinkedIn for more expert insights.
    Join the conversation: Share your thoughts and ideas on customer experience in the comments below!
    Engage and learn more from industry pros! Subscribe  @MultifamilyMediaNetwork 
    Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways.
    Sign up for our newsletter and find everything you need to level up your game!

    56 min
  • 018 - The Complexity in the Marketing Role | Optimized!

    Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling

    The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from  @30lines  as they dive into the essential strategies shaping 2025 and beyond.
    In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies.
    They also explore:
    The power of earned vs. owned content in today's digital space
    Innovative ways to build and sustain brand trust across portfolios
    Creating more efficient, targeted marketing with PropTech and CRMs
    Planning your budget and content strategies to meet rising competition
    Whether you’re a seasoned multifamily marketer, or just getting started, this episode is packed with insights and strategies you won’t want to miss as you prepare for 2025.
    Listen to Part 1 of this conversation on the Building Blocks podcast, hosted by Eden Chai, to get the full picture!
    For more marketing insights and industry trends, subscribe to  @MultifamilyMediaNetwork  and visit www.MultifamilyMediaNetwork.com. Like, subscribe, and share this episode with your network!

    54 min
  • 017 - Auditing to Uncover Income | Optimized!

    Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies

    Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio.
    From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collaborative approach can optimize both income and operations. Whether it's training leasing agents, incentivizing maintenance, or finding tech solutions that streamline processes, you’ll learn how to apply real-world strategies that boost your NOI.
    Ready to take your property performance to the next level?
    Subscribe to  @MultifamilyMediaNetwork  and stay ahead of multifamily trends, tech innovations, and leadership insights. Don’t forget to like, comment, and share your 1% gains with us!
    Is listening your preference? Check out Optimized! on Spotify and Apple podcasts.

    49 min
  • We Need Your Help to Create A Ripple Effect! | Optimized

    Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief

    How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene.
    Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference.
    It’s time to rally our multifamily community to do what we do best — come together and support those in need. The Upper State Apartment Association in North Carolina has created a GoFundMe to directly aid those affected in our industry, without the delays that come with red tape. If you’ve wondered how you can make a difference, here’s your chance.
    Visit www.multifamilymedia.com and click on the Hurricane Helene resource page to donate. Share this message, get 10 friends to do the same, and let's start a ripple effect from coast to coast. Together, we can optimize our efforts and make a real impact.
    Before anything else, head over to www.multifamilymedianetwork.com, make a donation, and share this message with your network. Let’s turn our collective power into hope and action!

    5 min
  • 015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership Insights

    PropTech & Leadership Insights with Janet Rosseth and Katie Nelson

    Are you ready to find your 1% improvement in multifamily marketing and leasing strategies?
    Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio.
    Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities of multifamily websites, and utilizes multi-channel campaigns, including influencers, to reach targeted markets. Plus, Katie opens up about leadership, work-from-home dynamics, and how she optimizes her personal and professional life.
    If you’re in the multifamily space or simply seeking inspiration to optimize your own strategies, this conversation is worth your time!
    Did you enjoy today’s episode? Please like, comment, and share! Don’t forget to subscribe to our podcast on Spotify or Apple Podcasts and explore other great content on the  @MultifamilyMediaNetwork  YouTube channel. Your support helps us continue bringing you the best insights in multifamily.

    49 min

About Optimized: A Marketing Performance Podcast

From the publisher's feed

Cut through the noise to elevate your impact. Tune in to the Optimized Podcast, an essential source for strategic multifamily marketing insights, hosted by Cadence’s founder, Janet Rosseth. We cut…