Optimized: A Marketing Performance Podcast

By Janet Rosseth

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we'll gain 1% performance improvement together, and discuss ... more

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FAQs about Optimized: A Marketing Performance Podcast:

How many episodes does Optimized: A Marketing Performance Podcast have?

The podcast currently has 29 episodes available.

Optimized: A Marketing Performance Podcast episodes:

November 17, 2024 019 - Transforming Multifamily Marketing: The Power of CX with Laurel Zacher
Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI.
Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily.
What You’ll Learn:
Why CX is the new frontier in multifamily marketing
How to map the customer journey to identify pain points and optimize experiences
The role of automation, AI, and human touch in creating seamless interactions
Practical strategies for retaining residents and boosting revenue
Data-driven decision-making and its impact on marketing efficiency
“Your resident retention strategy starts the day they move in.” – Laurel Zacher
Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day.
Connect with Laurel Zacher on LinkedIn for more expert insights.
Join the conversation: Share your thoughts and ideas on customer experience in the comments below!
Engage and learn more from industry pros! Subscribe @MultifamilyMediaNetwork
Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways.
Sign up for our newsletter and find everything you need to level up your game!
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56min
November 12, 2024 018 - The Complexity in the Marketing Role | Optimized!
Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling
The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025 and beyond.
In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies.
They also explore:
The power of earned vs. owned content in today's digital space
Innovative ways to build and sustain brand trust across portfolios
Creating more efficient, targeted marketing with PropTech and CRMs
Planning your budget and content strategies to meet rising competition
Whether you’re a seasoned multifamily marketer, or just getting started, this episode is packed with insights and strategies you won’t want to miss as you prepare for 2025.
Listen to Part 1 of this conversation on the Building Blocks podcast, hosted by Eden Chai, to get the full picture!
For more marketing insights and industry trends, subscribe to @MultifamilyMediaNetwork and visit www.MultifamilyMediaNetwork.com. Like, subscribe, and share this episode with your network!

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54min
October 22, 2024 017 - Auditing to Uncover Income | Optimized!
Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies
Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio.
From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collaborative approach can optimize both income and operations. Whether it's training leasing agents, incentivizing maintenance, or finding tech solutions that streamline processes, you’ll learn how to apply real-world strategies that boost your NOI.
Ready to take your property performance to the next level?
Subscribe to @MultifamilyMediaNetwork and stay ahead of multifamily trends, tech innovations, and leadership insights. Don’t forget to like, comment, and share your 1% gains with us!
Is listening your preference? Check out Optimized! on Spotify and Apple podcasts.
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49min
October 08, 2024 We Need Your Help to Create A Ripple Effect! | Optimized
Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief
How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene.
Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference.
It’s time to rally our multifamily community to do what we do best — come together and support those in need. The Upper State Apartment Association in North Carolina has created a GoFundMe to directly aid those affected in our industry, without the delays that come with red tape. If you’ve wondered how you can make a difference, here’s your chance.
Visit www.multifamilymedia.com and click on the Hurricane Helene resource page to donate. Share this message, get 10 friends to do the same, and let's start a ripple effect from coast to coast. Together, we can optimize our efforts and make a real impact.
Before anything else, head over to www.multifamilymedianetwork.com, make a donation, and share this message with your network. Let’s turn our collective power into hope and action!
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5min
September 30, 2024 015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership Insights
PropTech & Leadership Insights with Janet Rosseth and Katie Nelson
Are you ready to find your 1% improvement in multifamily marketing and leasing strategies?
Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio.
Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities of multifamily websites, and utilizes multi-channel campaigns, including influencers, to reach targeted markets. Plus, Katie opens up about leadership, work-from-home dynamics, and how she optimizes her personal and professional life.
If you’re in the multifamily space or simply seeking inspiration to optimize your own strategies, this conversation is worth your time!
Did you enjoy today’s episode? Please like, comment, and share! Don’t forget to subscribe to our podcast on Spotify or Apple Podcasts and explore other great content on the @MultifamilyMediaNetwork YouTube channel. Your support helps us continue bringing you the best insights in multifamily.
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49min
September 23, 2024 014 - Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast
Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast
Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams.
Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual strengths. Jared unpacks how to "schedule your emergencies," offering practical tips for handling the inevitable disruptions that come with property management.
Whether you're managing teams, leasing apartments, or leading at a corporate level, this conversation is packed with insights to help you optimize your performance by 1% every day.
If you found this episode valuable, please like, share, and subscribe to stay updated on all things multifamily and marketing! What are you doing to optimize your performance 1% every day? Please let us know in the comments.
Want more multifamily content? Subscribe to ⁠ @MultifamilyMediaNetwork and enjoy podcasts led by seasoned multifamily pros on all the important multifamily topics from maintenance to leadership and personal development.
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55min
September 09, 2024 013 - Optimizing the Army of One - Optimized!
Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty
How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio.
Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites.
In this episode, we unpack how Ashley balances a marketing role with over 5,500 units, the tools and processes that keep her organized, and the importance of vendor partnerships and cross-team collaboration. From PropTech solutions like CRMs to revamping property websites, Ashley shares invaluable insights for anyone desiring to optimize their marketing game — especially if you're working solo!
If you feel Optimized after listening to this episode, please take a moment to like, subscribe, and leave a comment about your marketing journey! Also, visit @MultifamilyMediaNetwork for great multifamily-centered content and stay current on the latest industry trends.
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54min
August 26, 2024 012 - Optimizing Your Career Growth with guest Brian Rosenblatt - Optimized
Unlocking Multifamily Marketing Secrets with guest Brian Rosenblatt
Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage!
In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From his humble beginnings in staffing to becoming a marketing powerhouse in multifamily real estate, Brian’s story is one of resilience, intention, and growth. He shares how he found his voice in the industry, navigated the competitive landscape of New York real estate, and leveraged opportunities to build a powerful professional network.
Join us as we discuss the importance of setting personal growth goals, breaking out of comfort zones, and the impact of networking beyond your local market. Whether you’re a seasoned marketer or just getting started in the multifamily space, Brian’s journey offers valuable insights into making the most of your career.
Learn actionable strategies for professional development, including attending national conferences, learning from peers, and taking calculated risks. If you’re inspired by Brian’s story and eager for more insights into optimizing your career in multifamily marketing, make sure to like, subscribe, and share this episode.
Stay tuned for more incredible conversations with leaders who are making waves in the industry. And don’t forget to check out the Multifamily Media Network for even more content to fuel your growth!

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42min
August 19, 2024 011 - Auditing Your Processes - Optimized!
How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts
I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch
From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization.
Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and eliminate friction points to enhance your marketing efforts.
Be sure to LIKE this video and SUBSCRIBE to our channel for more marketing insights and multifamily content!
In this episode, you'll discover the importance of regular audits, the impact of optimizing Google business listings, and how to ensure a smooth transition from digital touchpoints to in-person interactions.
Plus, get personal tips from our experts on how they optimize their daily lives for success.
Visit MultiFamilyMediaNetwork.com for more! Like, Comment & Subscribe
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54min
August 05, 2024 010 - Marketing Your Marketing - Optimized!
Looking to boost your multifamily marketing strategy?
Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions.
In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive experience in digital strategies and branding. Together, we delve into:
Building a Marketing Role: How Lauren elbowed her way into a corporate marketing position.
Goal Alignment: The importance of aligning marketing strategies with business goals.
Case Studies: The value of creating case studies to champion marketing initiatives.
Consultant Insights: The benefits of using external consultants to audit and optimize your marketing efforts.
We also share practical tips on how to remain nimble and proactive in a constantly evolving industry.
For more expert advice and industry insights, visit MultifamilyMediaNetwork.com.
Timestamps:
00:01 - Introduction: Janet Rosseth and Lauren Dewey
00:53 - Meeting Through Networking: The Power of Industry Connections
02:18 - Lauren Dewey’s Journey in Multifamily Marketing
04:03 - Creating Opportunities and Building a Marketing Role
06:34 - Aligning Marketing with Business Goals
08:48 - Successful Marketing Projects: Case Study Examples
12:18 - Handling Budget Constraints and Stakeholder Expectations
17:00 - The Importance of External Consultants
20:05 - Auditing Tech Stacks for Optimal Performance
24:05 - Proactive vs. Reactive Marketing Strategies
29:00 - Personal Optimization Tips: Zooming Out for Better Perspective
31:40 - How to Connect with Lauren Dewey and Final Thoughts
If you enjoyed this episode, please like, comment, and subscribe to our channel for more tips on optimizing your multifamily marketing strategy. Share your favorite takeaways in the comments below and visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.
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35min

FAQs about Optimized: A Marketing Performance Podcast:

How many episodes does Optimized: A Marketing Performance Podcast have?

The podcast currently has 29 episodes available.