Optimized: A Marketing Performance Podcast

By Janet Rosseth

Welcome to Optimized, a NEW marketing performance podcast. Meet the host, Janet Rosseth, and learn more about the topics to be covered, how we'll gain 1% performance improvement together, and discuss ... more

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FAQs about Optimized: A Marketing Performance Podcast:

How many episodes does Optimized: A Marketing Performance Podcast have?

The podcast currently has 29 episodes available.

Optimized: A Marketing Performance Podcast episodes:

July 29, 2024 009 - Optimizing Under Stress - Optimized!
5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth
Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits.
Join Janet Rosseth as she shares practical tips to improve your well-being.
Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.
I'm your host, Janet Rosseth, a 25-year veteran in multifamily marketing.
In today's solo episode, we're diving deep into optimizing under stress.
Whether you're dealing with personal, professional, or societal pressures, these five essential habits can help you navigate and thrive.
00:00 - Introduction and the importance of optimizing under stress
02:16 - The Five Laws of Surviving Stress: Overview
04:37 - Sleep: The underrated game-changer
06:55 - Exercise: Prioritizing movement in small, impactful ways
09:11 - Decent Food: The 80-20 rule for a balanced diet
11:32 - Water: The benefits of hydration and being around water
13:58 - Getting Outside: Nature's role in reducing stress
16:17 - Combining the Five Laws for maximum impact
18:30 - Practical tips for integrating these habits into your daily life
19:52 - Conclusion and final thoughts
If you enjoyed this episode, please like, share, and subscribe to our channel for more tips on optimizing your life.
Leave a comment below with your favorite stress-reducing habit or any new ones you plan to try.
Visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.
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20min
July 22, 2024 008 - Building KPIs with Anne Baum - Optimized!
Marketing Performance & Data Insights with Anne Baum | Optimized Podcast
In this episode, Janet Rosseth interviews Anne Baum from Town Properties.
They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing.
Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations.
I've got an exciting marketing performance podcast for you today! #MustWatch
From the experts at MultiFamilyMediaNetwork.com, this episode of Optimized, hosted by Janet Rosseth, delves into the power of data in multifamily marketing.
You'll learn how to leverage historical insights, optimize marketing strategies, and achieve incremental improvements for a 1% better performance in personal and professional life.
Be sure to LIKE this video and SUBSCRIBE to our channel for more multifamily marketing content!
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54min
June 30, 2024 007 Deconstructing Multifamily Marketing Tactics with Scott Hill from Perq
This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States.

To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference

This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq.

Discover the secrets to optimizing lead management and marketing spend for superior results.

You'll learn actionable strategies to boost conversion rates, reduce renter acquisition costs, and leverage digital marketing to stay ahead.

Be sure to LIKE this video and SUBSCRIBE to our channel for more valuable content on multifamily marketing!

Episode Summary:

- Janet Rosseth, a 25-year veteran in multifamily marketing, hosts Scott Hill from Perq

- Scott shares his journey from high-considered purchase retail to multifamily marketing

- Discusses the importance of integrating lead management with marketing spend

- Highlights the impact of digital marketing strategies and conversion optimization

- Reveals common industry pain points and practical solutions for marketers and leasing teams

- Offers insights on leveraging Google Business profiles and ensuring no missed calls

- Provides a roadmap for implementing efficient marketing strategies within 90 days

Visit MultiFamilyMediaNetwork.com for more!

#MultifamilyMarketing #DigitalMarketing #LeadManagement #MarketingEfficiency #ConversionOptimization #PropertyManagement #MarketingStrategies #RealEstateMarketing #Perk #JanetRosseth
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44min
June 17, 2024 006 - Wins Within Reach with Ronald Harrington - Optimized!
Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast
Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties.
Discover actionable insights to enhance your performance and create a seamless prospect experience.
Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement.
I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing.
Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management.
In this episode, we discuss:
* Ronald's Background: Discover Ronald’s journey from leasing to training and his unique perspective on multifamily operations.
* Easy Wins for Marketing and Leasing: Practical tips for improving first impressions, website audits, lead management, and maximizing Google business listings.
* Closing Strategies: How to ensure your leasing team is effectively closing deals and maintaining high occupancy rates.
* The Role of Technology: Insights into the balance between self-service options and maintaining a personal touch in leasing.
* The Importance of Communication: Bridging the gap between marketing and leasing teams to create a seamless prospect experience.
* Join us as we share strategies to optimize your marketing and leasing efforts, helping you achieve that crucial 1% improvement in performance.
For more episodes and resources, visit MultifamilyMediaNetwork.com.
marketing performance, leasing strategies, multifamily properties, Ronald Harrington, Janet Rosseth, multifamily marketing, property management, leasing tips, marketing optimization, prospect experience, digital audits, retention strategies
#MarketingPerformance #LeasingStrategies #MultifamilyProperties #RonaldHarrington #JanetRosseth #PropertyManagement #MultifamilyMarketing #ProspectExperience #RetentionStrategies
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49min
June 10, 2024 005 - Branding Beyond Logos - Optimized!
Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth!
In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative.
Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day.
Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network!
Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding in the multifamily industry.
In this episode, Stacey shares her journey from property management to launching a specialized creative agency and provides valuable insights on:
*Convincing stakeholders of the importance of comprehensive branding.
*Creating a brand strategy that goes beyond just logos and color palettes.
*Utilizing psychographics and resident demographics to inform branding decisions.
*Maintaining brand consistency through efficient processes and employee training.
*Measuring the ROI of branding efforts and understanding its long-term impact.
We also discuss practical tips for optimizing your marketing efforts, from enhancing your property's visual identity to crafting compelling messaging that resonates with your target audience.
Whether handling a new development or considering a corporate rebrand, this episode is packed with actionable advice to help elevate your branding game.
For more resources, podcasts, and blogs, visit multifamilymedianetwork.com.
Don’t forget to like, subscribe, and hit the notification bell to stay updated with our latest episodes.
multifamily branding, marketing optimization, property management branding, brand strategy, Zipcode Creative, Cadence Marketing Solutions, Janet Rosseth, Stacey Feeney, multifamily marketing, brand consistency, branding ROI, multifamily media network
#MultifamilyBranding #MarketingOptimization #PropertyManagement #BrandStrategy #ZipcodeCreative #CadenceMarketingSolutions #OptimizedPodcast #MultifamilyMarketing #BrandingROI
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46min
May 30, 2024 004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!
Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Widewail on Retention and Reviews | Optimized Podcast.
I've got an exciting episode of Optimized for you!
If you love Multifamily Marketing, join us as we unpack insights that drive resident retention.
Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead at @widewailreviewmanagement4367 one of our founding sponsors.
In this episode, we discuss:
*The importance of onsite teams and human interactions in resident satisfaction
*Key drivers of renewal and retention based on data from 400,000 reviews
*The impact of noise, neighbors, and amenities on resident decisions
*Effective strategies for managing resident reviews and increasing positive feedback
*How to utilize data insights for better property management and marketing decisions
Join us as we explore enhancing the resident experience, reducing turnover costs, and leveraging data to make informed decisions.
Don't miss out on these valuable insights!
Visit widewail.com/data
Visit multifamilymedianetwork.com for more industry podcasts, content, and sponsorship opportunities.
If you enjoyed this episode, please like, comment, subscribe, and share!
Multifamily marketing, resident retention, resident reviews, property management, widewail resident experience, multifamily data insights, apartment reviews, marketing performance, Janet Rosseth
#MultifamilyMarketing #ResidentRetention #PropertyManagement #widewail #ResidentExperience #MarketingPerformance #MultifamilyData #ApartmentReviews #MarketingInsights #RealEstateMarketing
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57min
May 20, 2024 003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized!
Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth.

#MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models.

Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network.

I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions.

Today, we're thrilled to have Anthony Paganucci, founder and CEO of Brynson, share his insights on improving multifamily marketing performance.

In this episode, we discuss:

The true meaning of "optimized" and why it's crucial for marketing efficiency.

Anthony's journey and the foundation of Brynson.

How Brynson's innovative BrynSights platform helps level the playing field for smaller owner-operators.

The importance of managing ad spend and leveraging data for better decision-making.

Tips for achieving 1% better in your personal and professional life.

Join us as we explore strategies to streamline your marketing efforts, enhance your decision-making process, and ultimately, achieve higher performance in the multifamily industry.

Don't miss out on these valuable insights!

Please visit www.multifamilymedianetwork.com for more industry-specific podcasts on various topics and learn more about our sponsorship opportunities.

If you enjoyed this episode, please like, comment, subscribe, and share!

Multifamily marketing, marketing performance, Brynson, BrynSights, ILS management, ad spend management, marketing efficiency, property management, marketing insights, Cadence Marketing Solutions, Anthony Paganucci, Janet Rosseth

#MultifamilyMarketing #PropertyManagement #MarketingPerformance #Brynson #BrrnSights #MarketingEfficiency #CadenceMarketingSolutions #MultifamilyMediaNetwork #MarketingInsights #RealEstateMarketing
...more
38min
May 13, 2024 002 - Importance of Building Networks with Tara Samuels - Optimized
Optimizing Multifamily Marketing: A Conversation with Tara Samuels

Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network.

Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking.

Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives.

We're all about driving you to be 1% better every day!

In this episode, Tara shares her remarkable journey in the multifamily sector, shedding light on her innovative approach to creating meaningful industry connections that withstand the test of time.

From starting out in the industry by sheer chance to becoming a pivotal figure in mentor matchmaking, Tara’s story is nothing short of inspiring.

If you’re aiming to enhance your marketing strategy and embrace new ideas in the multifamily space, you’ve hit play on the right episode.

Remember, if you enjoy our content, like, comment, and hit the subscribe button for more insightful discussions.

Reach higher performance levels today by visiting multifamilymedianetwork.com!

multifamily marketing, mentor matchmaking, marketing strategy, industry networking, professional growth

Hashtags:
#MultifamilyMarketing #MentorMatchmaking #MarketingStrategy #ProfessionalGrowth #OptimizePodcast #IndustryNetworking
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47min
May 04, 2024 001 - Introduction to Optimized & Our Goal to Find 1% - Optimized
Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast
Hey, hey! I'm Janet Rosseth, your host for the Optimize podcast by Multifamily Media Network.
I've got 25 years under my belt in multifamily marketing and today marks a thrilling step into podcasting!
Join me as we explore the world of marketing, aiming for a 1% improvement daily.
This episode is packed with insights from the nuances of market analytics to the wisdom of experience across different housing sectors.
I'll share my journey from a leasing agent to founding Cadence Marketing Solutions and more.
Whether you're a veteran or new to the industry, there’s something here for you.
If you're passionate about marketing and want to optimize your strategy by leveraging every tool and trend, this is your podcast!
Discover discussions on efficient work processes, industry challenges, and innovative solutions that can transform your approach.
Listen to the full episode to catch all the details and start optimizing your multifamily marketing strategies today.
If you enjoyed this episode, don’t forget to like, comment, and subscribe for more valuable insights!
Visit us at MultifamilyMediaNetwork.com for more podcasts, thought leadership, and opportunities to connect with industry leaders.
Janet Rosseth, multifamily marketing, marketing optimization, multifamily media, Cadence Marketing Solutions, marketing analytics, property marketing, industry insights, podcast, marketing strategies
#MultifamilyMarketing #MarketingOptimization #JanetRosseth #OptimizePodcast #CadenceMarketing #RealEstateMarketing #PropertyManagement #MultifamilyMediaNetwork #MarketingTips #IndustryInsights
...more
12min

FAQs about Optimized: A Marketing Performance Podcast:

How many episodes does Optimized: A Marketing Performance Podcast have?

The podcast currently has 29 episodes available.