IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm.

Tim Schneider (University of Alberta) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.