The economics of journalism remain in flux, and that is having repercussions on both paid and earned media. As the tech giants have gobbled up advertising dollars, we're seeing a shift in journalism toward direct reader support. This has implications that you need to consider. It means utilizing the digital means of production and distribution at your disposal to tell your own stories is more necessary than ever, but that's not enough. How can you ensure others will pay attention to you in the future?

IABC Edmonton Past President, Marvin Polis, interviewed keynote speaker Mack Male from Taproot Publishing at the Digital Tipping Point conference in Edmonton.

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IABC Edmonton partnered with MacEwan University Bachelor of Communication Studies to bring our members the opportunity to learn from internationally acclaimed journalist Barbara Reyelts on October 12, 2018.

Reyelts hosted a professional development session titled "The Shifting Communications Landscape" at MacEwan University specially for IABC Edmonton members. This session focused on how the changes in communication and technology directly impact our profession – something each of us is facing in every industry.

IABC Edmonton Past President, Marvin Polis, caught up with Barbara after the event to bring you this summary of her talk.

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In this episode of the IABC Edmonton podcast, Past President, Marvin Polis, interviews authors Regina Lundgren and Andrea McMakin about their book, Risk Communication - a handbook for communicating environment, safety and health risks. Be sure to listen to the end to learn how you can enter to win a free copy of the book.

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As you plan your fundraiser, festival, or company announcement, are you confident you know how to get the right media out to your event?

At the June 2018 professional development session, Shawna Randolph, co-host of Alberta Primetime and founder of Shawna Randolph Communications, co-presented with other IABC Edmonton members about planning, delivering and reporting on media events.

IABC Edmonton Past President, Marvin Polis, interviewed Shawna before the event.

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Safety is a top priority and a large part of corporate culture. This is no exception for Suncor Energy, who as a result of several serious safety incidents, implemented a cultural change at its oil sands operations. Leadership and communications played an important role in making that shift.

In this IABC Edmonton podcast episode, Past President Marvin Polis talks to Shauna Lowry, Manager, Employee & Sustainability Communications at Suncor Energy. Shauna pulls from Suncor’s own experiences to help us all understand how we can leverage the power of meaningful, two-way conversations to shift corporate culture.

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As communicators, our goal is to tell our story in such a way that our target audience hears it, understands it and is motivated by it to take action. But in a world with more marketing channels than ever before:

- How do you know which channels to utilize for your audience?

- What’s the right blend of traditional and digital media?

- How do you tie together your channels, messaging and timing into one cohesive strategy?

In this professional development session, Catrin Owen, CEO of Calder Bateman, was joined by Linda Hoang, Digital Strategist at Calder Bateman, and their client Brittany Lewchuk, to share the integrated marketing communications strategy for the “Just Call #211” campaign that won the IABC Social Media Programs Award in 2017.

Together, Catrin and the team walked IABC members through their process for identifying their target audience, selecting their communications channels and successfully executing their integrated strategy.

Past President, Marvin Polis chatted with Catrin after the session and recorded this podcast episode for IABC Edmonton members.

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It’s no secret that an engaged workforce is the heart of a successful organization. The employee communications function plays a strong role in supporting engagement through information sharing and communicating the culture. Sounds simple, but how does it all come to life?

Learn from a panel of employee communication professionals how they leverage digital communication channels and tools to help drive engagement and culture.

Past President, Marvin Polis chatted with panel moderator Johanna Dietrich after the October 2017 professional development session and recorded this podcast episode for IABC Edmonton members.

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In IABC Edmonton's last professional development session of the 2016-17 season, Michael Brito explained the "why" of employee advocacy, as well as provided our members with a roadmap to mobilize their employees as brand storytellers, no matter how large or small the company.

Past President, Marvin Polis chatted with Michael after the event and recorded this interview with the acclaimed digital strategist, author, TEDx speaker and adjunct professor.

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The Forward Thinking workshop event was hosted by IABC Edmonton, Digital Alberta and nForm. This half-day was packed with strategy, tactics, and case studies covering a range of topics related to digital and the customer experience. From the love-hate relationship between organizations and social media, to website usability and the bottom line, the workshop's sessions featured presenters and panelists who have led the charge on digital for their organizations.

Listen to our podcast interview with keynote speaker, Marc Gordon. Marc talks about how companies aren’t social. People are social. That’s why it’s so important for your company to know how to effectively participate in a social media world.

Marc's keynote presentation was sponsored by DDB. The event was made possible with the support of DDB, TopDraw and MacEwan School of Business Public Relations Program.

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In this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals and consulted for a variety of Fortune 500 companies. Popular publications like the New York Times and Harvard Business Review often cover his work.

You can learn more about Jonah at jonahberger.com

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