Welcome back to the 'The Smart Hustle' - where we look into the weird and wonderful ways university students make money.

In this episode we catch up with LSE student Julia Bismuth, who founded and runs her own fashion brand ZED Paris. Working with a range of artists, ZED Paris creates bespoke handbags tailored to those who want something a little more individual. 

Julia explains why ZED Paris is different from other handbag retailers, whilst she tells us how her family have been so important to her success…