We’re excited to announce a brand new episode of our podcast series, The Smart Hustle. This week, we sat down with Ekow and Keanu, student entrepreneurs currently building a new app called ‘foodable.’
The app sees users input an ingredient and receive a number of recipes utilising that same ingredient. Not only does this lead to delicious meals, but crucially it is also a means of addressing the issue of food waste that affects many student kitchens.
Ekow thought up the idea over lockdown, but only when he shared it with his mate over a game of FIFA were the wheels for the app put in motion. Since then, the idea came third in a UK wide Red Bull entrepreneurship competition and the boys have had mentoring from Google.
We hear how the boys are using TikTok to market their idea and discuss the challenges of building a team that share their vision and ideas for the brand. They also tell us how their network at university has allowed them to recruit a team packed with a range of skills, from computer scientists to marketeers.
Listen out and make sure to download Foodible when it drops!