A luxury car brand’s relationship with content creation, brand partnerships and experiences with Cadillac… Katie Kim (Manager of Brand Partnerships and Experiences at Cadillac) discusses consumer touchpoints in the real world and the new brand experience center in SoHo, New… Continue Reading →

007 – Katie Kim of Cadillac – The 115-Year Old Startup’s Strategy to Outwit

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content..

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007 – Katie Kim of Cadillac – The 115-Year Old Startup’s Strategy to Outwit

007 – Katie Kim of Cadillac – The 115-Year Old Startup’s Strategy to Outwit

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