<p>George opened his first gym last year having spent the preceding 18 months researching how to get it right, first time.  He talks to JC, Chris and Tom about this experience and why reverse engineering your business is vital if you want to succeed.</p>

George opened his first gym last year having spent the preceding 18 months researching how to get it right, first time. He talks to JC, Chris and Tom about this experience and why reverse engineering your business is vital if you want to succeed.

<p>George opened his first gym last year having spent the preceding 18 months researching how to get it right, first time.&nbsp; He talks to JC, Chris and Tom about this experience and why reverse engineering your business is vital if you want to succeed.</p>

#007 Opening a Gym (Guest George Branford, Intent 91)

A weekly podcast hosted by The IFBA's Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that's setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they're digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.

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#007 Opening a Gym (Guest George Branford, Intent 91)

#007 Opening a Gym (Guest George Branford, Intent 91)