The Business of Fitness with The IFBA

As we reach the end of another content rich season, JC & Chris take to the mic to deliver a quick message to all our listeners. We've got some exciting plans in the works and will be back on air soon.

From first impressions to their first sessions, in this week's podcast find out what really goes on behind the scenes in W10. We've refined our implementation of the member journey over years and we want to share our insight into what works and more importantly, what doesn't.

This week on The IFBA podcast Chris takes a deep dive of KeapFit. The all-powerful, fully autonomous, ready-to-go lifecycle marketing system for gyms. Joined by special guest and creator of KeapFit, Stephen Kennedy. Learn how the product was designed with the end-user in mind. You're sure to come away with a new perspective.

Join Chris & JC on this week's podcast as they dig into the member journey. Get insight into how our member journey has evolved through the years. Find out what it takes to convert an interested member of the public to a valued member of your facility.

Tune in this week to discover how the team brings branding to life across the gym floor. It's not just your social media that has an impact on how potential clients view your business. Branding often comes down to what other people say about you when you're not in the room. Find out how you can strengthen your brand to get new members developing into advocates of your product.

Founder of AKR Fitness, Mike MacDonald, joins Chris on the podcast to walk us through what it takes to reach high standards. Get an insight into Mike's journey through fitness and how he came to set up AKR fitness as it is today. This episode is filled with tips, stories, and laughs. This is an episode not to be missed.

Following on from Episode 51 with guest Jon Lipsey, we take some time to reflect on our own branding. Often we hear about the successes of large corporates such as Apple, Amazon, and Nike, but what does the brand history of a fitness business like W10 really look like? Dive into the origins of the business and how we reached the W10 we know today.

SweatIT founder, Tom Burgess, joins us this week to talk through his gym owner journey – from managing bars with Wetherspoons, to opening his first site, and then taking on a larger site during a global pandemic. This didn't all happen overnight, of course. Tom's journey is testament to that fact that with a passion for the industry (and a little help and advice at the right time) it's possible to start and grow your own fitness business.

Jon Lipsey joins us to shed some light on branding, how it fits in with sales, marketing and PR, and what you need to do to build a strong brand. He flags the biggest branding mistakes to avoid – and wraps up with some powerful, practical takeaways for you to implement today.

Chris and JC take us through the practicalities of implementing your marketing strategy. From setting up your marketing calendar with umbrella campaigns to guide the wider narrative – to what content to create and how to organise and execute it. This is a real 'nuts and bolts' look at how to 'do (do,do)' your marketing.