The Business of Fitness with The IFBA

How do you get a team to perform to a level greater than the sum of their parts.  In this episode the discussion revolves around getting the most from your team, troubleshooting problems before they begin and how to deliver 'radical candour'!

Part two of our chat with psychologist and executive coach Dan Vacassin moves on to the second of the three pillars of leadership: leading others. In this episode, he focuses on the five dysfunctions of a team, helping us troubleshoot some of the common issues that could rock the boat in any business.  Chris and Dan discuss why vulnerability can be a force for good, why conflict is important, and how to achieve buy-in and accountability within your team. 

Dan Vacassin is a Business Psychologist and Executive Coach. In this episode, he takes us through the first of the three pillars of effective leadership: leading the self.  

Ultimately, this comes by developing an awareness and understanding of our abilities and skills – as well as the roles we play, both formal and informal. Dan shares some useful tips and tools that he's picked up from his years coaching acclaimed leaders from across the globe.

Chris and Tom talk through what an internship programme looks like; discuss why, when and how you might decide to run one; and explain why it's NOT a means of providing you with cheap labour!

In the Modern Training Gym, your staff are your product, making them incredibly valuable – just like your clients. This means running them through a thorough onboarding experience when they join the business. This not only lays the foundations for long-term staff retention; it also builds buy-in to your company's core values, making them an ambassador for your brand for years to come. 

We start season 4 off with a discussion around recruitment. Where do we find the best candidates, the staffing pipeline, employer brand, the interview process and why we always employ our staff full time. People are our product so we explain why we hire slow and fire fast!

We hear from long-standing IFBA member, Ross Stewart of 'Improve Glasgow', as he tells us about his journey in the gym business from his mum accepting a Uni place, on his behalf, while he was travelling, through to banning lunges and kettlebell swings due to lack of space in his first gym.  Ross shares the mistakes he's made as well as the things he's learned along the way and how he now runs a successful Modern Training Gym.

In this episode Chris and Tom deep dive into personalising the coaching experience.  The evaluation is where this process begins and they discuss how to take the information gathered during this process and disseminate it to the team effectively - including how to understand how your clients may learn, how managing the logistics of a session is as important as the coaching, practical tips for moving from a coaching ratio of 1:1 right up to 1:6 and why communication is the key to successful personalisation.

This episode concentrates on your how your booking system, CRM and CMS should all integrate together to work for you (as well as explaining what all these things are!) and help manage your customers, from attracting them in the first place, to ensuring they are still receiving a world-class experience 10 years down the line.

Sales is often seen as a 'dirty' word so the team explain why everyone in your facility is 'in' sales as well as breaking down the sales process, from your marketing funnels and 30 day trial, right through to sign up, looking at where you can really add value and up your conversions.