What happens when content and commerce combine? You get conversions! Although shoppable ads have been around for a while, they have only recently begun to emerge on streaming platforms. It's a revolutionary experience for advertisers to transition from measuring views to measuring purchases on television.

In this episode, we speak with Vassil Mladjov – an investor and board member of tallio.io, the VP of strategy at MoEngage®, and a political and tech reporter in Bulgaria. He is a longtime entrepreneur and innovator who helps startups optimize their business models. Vassil is also a former Gartner analyst who has been working in the streaming video and e-commerce space for over two decades.

Listen in to discover how shoppable ads are only scratching the service of digital advertising.

Show Highlights:

• How shopping through ads on television works
• Why shoppable ads are working now
• What is the future of shoppable ads
• How the possibilities of shoppable ads are endless

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Supporting Resources:

• Follow Vassil on LinkedIn
• tallio.io
• moengage.com

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.