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In this episode of The Marketing Factory, I dive into the challenges of marketing taboo services amidst changing industry regulations. I’ll be sharing why clarity in communication is absolutely crucial, and I’ll use the analogy of overloaded business cards that only end up confusing potential clients. I’ll also talk about how to navigate advertising constraints, especially in industries like healthcare, law, and finance, where the rules are particularly strict. Join me as I explore innovative strategies for promoting your services effectively, while still sticking to the necessary guidelines. You don’t have to throw in the towel just because the regulations have changed—there’s always a creative way forward!

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Timestamps:

00:00:00 - Introduction

00:01:03 - Welcome to The Marketing Factory Podcast

00:01:24 - Marketing Taboo Services

00:02:49 - Case Study Introduction: Joy by Nature

00:03:41 - Game: What Does This Business Do?

00:04:22 - Understanding Joy by Nature's Industry

00:05:25 - Strategic Approach to Marketing Changes

00:06:17 - Branding and Messaging for Joy by Nature