Will Lucas On Business

007: Why You Should Sell Them What They Asked For First, Innovate After


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You might have a lot of great ideas, but when people have a job for you, they usually have a specific vision in mind. Don't lose the opportunity to close the deal by trying to sell them something they didn't ask for. Make the deal, then educate them. At the end of the day, you have to give them what they want - even when you know there's a better way.

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Will Lucas On BusinessBy Will Lucas