How design came to drive business: this week Paul and Rich talk about the evolution of the role of design in the tech industry, from Microsoft’s early dominance—privileging function over form—to Apple’s ascendency in the past decade, where user-centered design, particularly on mobile, has led to their success. Topics discussed include the McKinsey consultants, the early history of Apple, the jumble of titles and roles in the digital design world, and Rich’s perpetual hatred of Apple’s chief design officer, Jony Ive.