The Architectural practice, just like any other business or field of activity reacts to economic market forces, i.e. forces of Demand and Supply. Hence, an Architect's ability to navigate the murky waters of the  business side of architectural practice to the point of finding a niche for himself is a huge step to saying " bye bye" to days without work and a new dawn to earning premium fees and to financial freedom.
In this episode titled "how to find a niche in architecture", Arc Leonard sheds more light on the  steps to take to create a niche in the Architecture Space , some case-studies of architects in our clime who have found their niche. He also took it a step further to itemize the benefits of having a specialized niche where demand is high,  supply is low  and the architect can be the best in what he does.

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