In this episode, Zach will talk about payoffs in your content. This does not matter in terms of what platform you use to create content. It could be audio, it could be video, and it could be written content. First way is to gift free gifts payoff. Second way is intertwining content from the beginning to the end, in other words, you need a good bookend. Give a payoff to the people who are listening all the way through. There is a payoff for those who are loyal listeners. If they’re listening from the first second of your podcast to the very of your podcast or if they’re in the first minute of your radio show to the very last minute of your radio show; then give them a payoff that makes them feel very cool for being around the entire time. Give them the same content you have been giving them whether it be audio or video. The way you write, give them something at the beginning, same topic at the end. 

 

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