Do you know how your business should be leveraging digital marketing in 2019? Do you really know what is effective right now?

I ask this because the majority of digital marketing has been the type of marketing that almost everyone has come to despise... Interruption Marketing.

In 2019 this is a big no no. People value their time too much to sit through your pop-up, or your pre-roll ad, if it's not already relevant.

Programatic banner ads aren't tricking anyone anymore. Everyone is now "trained" to look at the center of websites and to avoid sidebars and banners.

Unless, the sidebars are full of links that will lead them to more content that they already like.

No one has time for ads anymore. It used to be acceptable for our TV show to stop every 6 minutes and show us commercials. Now people don't even watch television to avoid this.

Its the same online. If you want to get the attention of a certain demographic, you are better off producing the content that they like to consume, and giving them value there. This way they look forward to hearing from you.

The old way would be to find out what content they were already consuming, then put ad in front of it, or a banner below it...

There are plenty of agencies that will charge you a lot to still do this, but they don't have your best interest at heart...

In this episode I go over HOW, and WHY, you should start producing your own content, like a media company instead of an advertising agency. Content that will keep your target audience engaged and entertained.

This way you never have to interrupt their content with an ad they don't wanna see... Ever again.

Sit down, relax, and strap in...