Marketers Take Flight

008: Hidden Pursuit Plans


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This is the second half of my conversation with Frank Lippert, FSMPS, CPSM of GO Strategies. In this part, we talk about turning around your go/no go form and use it to guide your repositioning and capture planning. 

More specifically we talk about:

  • How do to determine what your preproposal activities should be to increase your chances of winning
  • What exactly to do to position your firm to win
  • How to coach technical staff to make meaningful connections with clients
  • How to find the best information about the project you are pursuing

Frank was also gracious enough to provide us with the go/no go sample templates as well as his famous coffee mug with the key five go/no go questions. Both can be found on the GO Strategies website

 Resources and links mentioned in this episode:

  •  About Frank Lippert, FSMPS, CPSM and GO Strategies
  • Go/No Go Form Templates
  • GO Strategies Coffee Mug
  • Develop a Go/No Go Process Self-Starter Kit
  • How to Develop a Go/No Go Evaluation Process
  • How a No-Go Decision Can Actually Increase Your Sales
  • A Hidden Cost of Low Hit Rates

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!


Want more AEC marketing goodness?

  • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
  • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
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  • Collaborate with other AEC Marketers in our Facebook Group.
  • Purchase bite-sized, on-demand templates and training at the Marketers Place.
  • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





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Marketers Take FlightBy Lindsay Diven

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