By Lindsay Diven
Welcome to Marketers Take Flight, the podcast that empowers AEC marketing professionals to elevate their careers and personal lives. Hosted by Lindsay Diven, CPSM, an industry veteran and Full Focu
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The podcast currently has 171 episodes available.
As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024.
From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure you finish the year strong—both personally and professionally. Whether you’re an AEC marketing professional juggling proposals or simply trying to navigate the holiday season, this episode is packed with tips to help you thrive in Q4.
🎧 Tune in to learn:
Don’t let holiday madness derail your goals—get ahead with this quarter’s plan!
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Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.
Key Takeaways:
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I’m letting you in on a little secret: you have the power to design the life you want. Yes, even with all the deadlines, obligations, and responsibilities. 🙌
I’m sharing the Full Focus Double Win Formula that transformed how I approach my goals and life.
✨ What You’ll Learn:
Ready to stop drifting and start designing the life you truly want? Let’s do this! 💪
Resources Mentioned:
If you loved this episode, don’t forget to subscribe so you never miss a thing! And if you’re feeling generous, I’d love it if you could leave a review—your feedback means the world to me! 🌟
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Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.
Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.
We'll explore:
Join me as we embark on this journey to enhance not just your marketing skills, but your overall quality of life. Together, we’ll explore actionable strategies and insights that will help you achieve success and fulfillment in every aspect of your life.
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In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.
After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can't share all the details just yet, I promise that what's coming is designed with you in mind.
I want to express my immense gratitude for your constant support and engagement, which has been the lifeblood of this podcast.
Connect with me on LinkedIn to get updates. And, feel free to say “hi” when you see me at industry events.
Here’s to new beginnings and continued growth in our AEC marketing endeavors. Until next time, keep making your mark in the AEC world. I’m signing off, but this is not a goodbye.
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Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers.
Inside this episode, you’ll discover:
Special Note:
I’m pressing pause to spend some precious holiday moments with my family, so I’m taking a short two-week break. Let this episode be your holiday marketing muse, and when I come back, I’ll be hitting the ground running with fresh, actionable content to kickstart your new year.
Your Takeaway Treasure:
Swing by marketerstakeflight.com/149 to snag your free guide packed with the strategies and tips from this episode – it's like a little holiday gift from me to you!
What’s Next:
I’ll be back soon with brand-new episodes that delve into the essential tech tools for every marketing department. Happy holidays, and see you in a few weeks!
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Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between.
In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about how creating a safe and supportive space can transform the dynamics of a team, fostering trust and unity like never before. And let me tell you, the stories she shares about the impact on her team will totally inspire you!
But that's not all – we also get into why lifting each other up isn’t just good for us individually, but it’s essential for our industry's success. Plus, we tackle the big questions around formal mentoring programs and the unique twists that come with mentoring in our niche field. Whether you’ve been mentored, are a mentor, or are considering stepping into this rewarding role, this episode is packed with insights you won’t want to miss. So, are you ready to explore the transformative world of mentorship in AEC? Let’s get started!
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Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning.
In our chat, BJ brings to light the undeniable power of human connections in branding. Plus, he gives us the lowdown on how digital transformation is shaking things up in marketing and the AEC industry. It's all about people, and BJ gets it!
Now, here's where it gets really interesting. BJ breaks down how a CEO and marketing can join forces to create something extraordinary. We're talking visionary yet totally doable marketing strategies. But wait, it's not all about the money. Nope, we're focusing on the real impact of these strategies - the kind that makes you go 'Wow!'.
Hold on, because BJ's got more wisdom to share. We're delving into the tricky but crucial task of aligning marketing with sales goals. And get this – it's not just about short-term wins; we're playing the long game too.
As we peek into the future of AEC marketing in our ever-changing world, BJ reveals his unique approach to keeping his team and clients engaged – think internal emails with a twist. We're lighting up the path of AEC marketing, unpacking the importance of really getting your clients and the power of top-notch leadership.
And because BJ is all about giving back, he shares his passion for his non-profit work. Trust me, you'll leave this conversation not just thinking differently about AEC marketing and leadership, but feeling inspired to make your own mark.
So, let's dive in and turn your AEC marketing strategies upside down – in the best way possible. Ready? Click that play button to get started!
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🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈
Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️
Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼
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Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for more marketing magic. Until then, have a beautiful and blessed Thanksgiving!
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The podcast currently has 171 episodes available.
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