Marketers Take Flight

🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈 

Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ 

Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with clarity and intention. These three questions are perfect to help you reflect, learn, and (let’s be real) let go of anything that doesn’t serve you going forward.

So whether you’re deep in goal-setting mode, prepping for performance reviews, or just ready to head into 2025 with a fresh, focused mindset, this episode is exactly what you need. Grab a pen, open up that favorite notebook, and let’s get into it.

Ready for this? Hit play, and let’s set up 2025 to be your best year yet!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders.

Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make your content pop in the crowded digital, AI world. Whether you’re looking to enhance clarity or catapult your career forward, Ben’s savvy advice will help you elevate your writing game.

So, grab your coffee, and let’s get started on becoming a standout writer!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Hey, hey! On today’s episode of Marketers Take Flight, I’m bringing you a powerful conversation with Sarah Gonnella—VP of Sales and Marketing and one of the four owners at Full Sail Partners. And, she happens to be my boss! Sarah’s journey from marketing coordinator to firm partner is packed with valuable insights, and she’s sharing it all with us today.

Sarah talks about her early days in marketing, including a chance mentorship from a printer (yes, a printer!) that set her on the path to success. She also opens up about the bold decisions she made to take her career into her own hands—like starting her own marketing consulting business when her role wasn’t aligning with her goals. You’ll hear how she navigated the challenges of rebranding and launching a new company in just 30 days—talk about resilience!

But what I love most is how Sarah embraces authenticity as a leader. She’s all about bringing her whole self to work and empowering her team to do the same. And trust me, the lessons she shares on leadership, growth, and thinking like an owner are going to light a fire in you!

So, if you’re ready to step into your authentic self and take your career to the next level, grab your earbuds, and let’s dive in!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

You’ve heard it before: “Your technical team should be more involved in marketing.” Easier said than done, right? Well, today’s episode is about to change your whole perspective.

I’m joined by two incredible AEC Marketing Mavericks from Freese and Nichols, Dan Purschwitz and Crista Reed, who’ve cracked the code on getting their technical staff excited about marketing. Yep, you read that right—excited about using LinkedIn to grow the firm’s reach. But it didn’t happen overnight, and it definitely didn’t happen without some resistance.

Here’s the deal: Freese and Nichols took a totally different approach to marketing by putting their technical staff front and center. Now their team is actively sharing content, building their personal brands, and bringing real results to the firm. This isn’t just about posting for the sake of posting. We’re talking real, authentic engagement that’s driving recruitment, business development, and even their company culture.

In this episode, we’ll dive into:

• How Dan and Crista flipped the script and turned LinkedIn skeptics into power users.
• The simple but genius strategies they used to train and empower their team to shine online.
• Why authenticity always wins and how it’s helping them attract top-tier talent.
• The honest challenges they’ve faced (yep, they’re getting real) and how they’re measuring success now.

If you’re an AEC marketer wondering how to get your team more involved in marketing—or maybe just need some fresh ideas for LinkedIn—this is the episode you need to hear. Trust me, it’s packed with practical tips and strategies that you can start using right away.

Hit play and get ready to learn how you can transform your team into LinkedIn rockstars!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Ever feel like life is moving at a million miles per hour 🚀 and you’re just trying to keep up? Same here. That’s why I’m sharing the little things that are actually saving my life right now—those small, simple hacks that are keeping me grounded 🧘‍♀️ during this busy season.

In this episode, I’m spilling all the details on how a few game-changing habits and kitchen shortcuts 🍳 are making my day-to-day just a little easier. From meal planning on autopilot 📝 to finally taking a real lunch break 🥗, these are the practical, no-fuss tips that are making a BIG difference in my life.

Here’s a sneak peek of what I’m dishing out:

• The one grocery store find that’s changed my meal prep game forever (hello, easy weeknight dinners! 🍽️).
• How this ONE activity is helping me feel like a total badass 💪 (and how you can get that feeling, too).
• Why doing this at night instead of scrolling through social media 📱 is my secret to better sleep 😴 and less stress.

Whether you’re juggling a million things at work 💻 or just trying to figure out what’s for dinner tonight 🍲, this episode will give you the inspo you need to simplify and take control.

Curious about what’s saving my life right now? Tune in and find out—you might just discover something that can save yours, too! 🎧

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

AEC Marketing Maverick, Michelle Hubbard, CPSM, shares her bold career decision, including how she knew it was time to leave her firm after 12 years. She opens up about her journey rising through the ranks and making that leap to a new firm.

Some key highlights from the episode are:

• Recognizing the right moment for a career shift
• The power of networking and mentorship in climbing the corporate ladder
• Balancing high stakes roles with a fulfilling personal life
• Key strategies for navigating new leadership landscapes

If you’re plotting your next big move or just need a push to shake things up, this is your must-listen. Tune in, get inspired, and start crafting your own success story—Michelle style.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024.

From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure you finish the year strong—both personally and professionally. Whether you’re an AEC marketing professional juggling proposals or simply trying to navigate the holiday season, this episode is packed with tips to help you thrive in Q4.

🎧 Tune in to learn:

• How to create time and space for reflection and planning
• The power of celebrating your wins (and how to find them!)
• Setting 2-3 key priorities to stay on track
• Planning for both work and relaxation to maintain balance

Don’t let holiday madness derail your goals—get ahead with this quarter’s plan!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.

Key Takeaways:

• Cathy’s evolution from startup to a leadership role at a major firm 🚀
• Adapting marketing strategies during the COVID-19 pandemic 📈
• Navigating the challenges of a firm acquisition and role transitions 🔁
• Practical tips for marketers on leveraging strengths and building internal relationships 🤝

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.