Marketers Take Flight

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together.

Quick Celebratory Moment 🎉

Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank you.

First, why bother with a marketing strategy? Think of it without a blueprint...risky, right? Even if business is booming, there’s a strategy secret that can skyrocket your success.

In this episode, I break down the differences between common marketing strategies including branding, expert positioning, thought leadership and lead generation. 

Then I share my controversial opinion of social media marketing and it fits within your marketing plan.

Lastly, if you’re feeling overwhelmed, don’t fret. I break down the first steps to get started into bite-sized chunks so you can take action today. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unveiled so far in 2023.

She peels back the curtain on Adobe’s latest additions, including Adobe Firefly and Photoshop’s generative fill feature – it’s like an image-extending tool on a caffeine overdose. ☕️ Trust me, this will be a game-changer for every AEC marketer!

And, we can’t forget about Adobe InDesign! Julie tells us all about the AI-powered StylePacks. Talk about a time saver when it comes to your typography hierarchy and restyling long-form documents (yes, proposals) using AI!

So, my friends, it's time to grab your notepad and pen, because this episode is knowledge packed. 📝✨ Get ready to be captivated, inspired, and equipped for the future as we embark on a journey into the heart of innovation.

Learn more about Julie and her previous episodes here: https://www.marketerstakeflight.com/132 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

🖊️ Streamline Your Proposal Process with Lean Principles! 🏆

Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️

Discover actionable insights to fine-tune your proposal process, provide accurate information to subject matter experts, and overcome review challenges. 🚀 Let Kathryn's expertise guide you to a sleek and efficient proposal strategy. Don't miss this opportunity to boost your success! 🌟

Tune in now and level up your proposal game! 🎧

Then turn your insight into action by telling us what area of your proposal process you’re going to work on next. Leave us a comment over on the show notes page: https://www.marketerstakeflight.com/131 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal?  Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets.  

If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tips on that as well.  We talk about tags, templates and ultimately making it easier and faster to get to those assets when you need and want them. So, buckle up and take flight as we unlock the secrets to efficient AEC marketing and proposal strategies.

To learn more about CJ visit the show notes page here >> https://www.marketerstakeflight.com/130

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

What if you could master your marketing content management? Throughout this [Branded] mini-series,  I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly.

The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to explore the traditional content lifecycle stages and understand the pitfalls of poor content. Toward the end, I'll walk you through the eight steps to a successful content lifecycle management process. If you're ready to turn your marketing department into a well-oiled machine, this episode is for you!

🎉 This series is made possible by OpenAsset, the top-notch digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn how OpenAsset can transform your brand management game. 🙌 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. 💼🗺️

But wait, there's more! We're diving deep, my friend. Deep into the art of streamlining business planning specifically for AEC firms. Sarah and I are getting real and candid about the common hurdles regional directors face when launching new market sectors. 🚀🎯 And let me tell you, having a solid, long-term strategic plan can be a total game-changer. Sarah shares some golden nuggets of wisdom from our conversation, including her simple yet incredibly effective approach to making business planning crystal clear for clients. 💎🔮

We wrap the episode with a discussion on the importance of goal setting and the pure magic of celebrating those small wins along the way. 🎉✨ Sarah shares a captivating success story about an AEC firm that used goal setting to scale its operations. Plus, we'll be talking about effective communication during the planning phase, because let's face it, everyone needs to be on the same page about those company objectives. 

If you're ready to take your AEC business planning game to a whole new level, this episode is an absolute gold mine of practical advice and strategies that will light your path to success. 

Oh, and don't forget to check out episode 16, where Sarah and I cover the topic of conducting market research. 🔎 It's the perfect supplement episode to supercharge your planning process.

To learn more about Sarah and how she can transform your firm's annual business planning, head over to the show notes page. Click here ➡️ https://www.marketerstakeflight.com/128 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Are you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media presence in a very short time. 😍📈

 Katie's strategic approach led to a mind-blowing 71% growth in LinkedIn followers and an amazing tenfold increase in Instagram followers. 🎉 We dive deep into Katie's journey, exploring the exact steps she took to achieve such phenomenal growth.

During her time at her previous construction company, Katie leveraged multiple social media platforms like LinkedIn, Instagram, Facebook, YouTube, and even experimented with TikTok! 📱🎥 It's crucial to explore various channels that will help your firm shine and connect with your prospective clients. 🤝

Tune in and soak up Katie's invaluable advice on how to stay on top of your social media game and create a winning strategy tailored to your firm's needs. 💼💡

Want to learn more about Katie? Check out her website here: https://www.marketerstakeflight.com/126🌐

And after listening to the episode, join me and Katie Beyond the Podcast, where she will be answering all your burning questions about social media strategy! Don't miss out on this amazing opportunity to learn directly from a social media guru. RSVP here: https://www.linkedin.com/events/7086435168911040513/about/🎙️💬

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

This is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset.

In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence.

I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From asking the right questions to defining your mission statement and evaluating your target audience, you'll gain valuable insights on creating content that captivates and converts.

But that's not all! I share my advice on maintaining brand consistency, crafting clear calls to action, and utilizing the right tools to enhance your marketing efforts. You won't want to miss these valuable tips and strategies!

So, if you're ready to take your AEC firm's online brand to the next level, join me on this exciting episode of AEC Marketing Strategies. Let's dive in and create marketing collateral that truly makes an impact!

This series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

🚀 Dominate search rankings and attract dream clients in the AEC industry! 💼💥

🎙️ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. 🎉

💡 Learn the essentials of SEO and why it's crucial for AEC firms to optimize their websites and content for search engines. Amy shares her expertise on regionally-focused SEO efforts and targeting niche services while highlighting the advantages of SEO over email marketing or social media. 📈🔍

🔑 Discover valuable insights on keyword research tools and tips, refining SEO for better search results, and optimizing visual assets for higher search rankings. 📊💎

💪 This episode is a goldmine of actionable advice and tips for AEC marketing pros and industry newbies alike. Level up your marketing game with the SEO secrets you never learned in college, tailored specifically to the AEC industry. Don't miss this opportunity to learn from Amy Hollon and drive traffic to your business, attracting your ideal clients with SEO mastery. 🎯💼🔥     

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.