Ever wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating evergreen content, I’ve got you covered with five actionable steps to ensure your brand shines bright and consistent.

The journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guide you through it seamlessly. We’ll dig deep into the importance of a marketing calendar and how it can save you from last-minute hassles. And guess what? We’ll also challenge the blue-obsession in the AEC industry and explore how you can make your brand pop with a unique color palette. So, are you ready to unlock the marketing secrets tailored specifically for the AEC industry? Let's get your brand consistency game on!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.